Direct Marketing Lead: Donor Growth

Narooma; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible work options

Salary packaging

Retailer discounts

Job summary

The Smith Family, a national children’s education charity, is seeking a Direct Marketing Specialist based in our Sydney National Office. The role focuses on major direct mail appeals and newsletters to deliver on acquisition and retention targets, including production, delivery, and execution of DM and email activity.

You will manage data briefs, oversee segmentation, work with creative agencies, and coordinate production for both print and digital channels to grow donor engagement and revenue.

Qualifications

• 3+ years of experience managing direct marketing campaigns across DM and EDM, with integration to Above-the-line when required.
• Experience managing agencies to deliver on time and within budget.
• Financial management experience of large advertising budgets.
• Attention to detail and ability to manage fast-paced projects and meet hard deadlines.
• Strong stakeholder management skills.
• Experience working with data, segmentation and targeting.

Responsibilities

• Develop briefs for data agency with oversight of segmentation, targeting and ask strategies to optimise value and response rates.
• Provide input into creative briefs for copywriting and creative agency in line with creative strategy and income and response targets.
• Develop detailed brief for data agency with oversight of segmentation, targeting and ask strategies to optimise value and response rates.
• Manage all data aspects of direct marketing campaign development including checking direct mail data and live laser sign offs, test & learn outcomes.
• Manage all production elements including print and mailhouse quotes and briefings, and briefing digital team on production of eDMs.

Skills

Direct marketing

Campaign management

Data segmentation

Stakeholder management

Budget management

Job description

The Smith Family, a national children’s education charity, is seeking a Direct Marketing Specialist based in our Sydney National Office. The role focuses on major direct mail appeals and newsletters to deliver on acquisition and retention targets, including production, delivery, and execution of DM and email activity.

You will manage data briefs, oversee segmentation, work with creative agencies, and coordinate production for both print and digital channels to grow donor engagement and revenue.