Direct Marketing Specialist

Narooma; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible work options

Salary packaging

Retailer discounts

Job summary

The Smith Family, a national children’s education charity, is seeking a Direct Marketing Specialist based in our Sydney National Office. The role focuses on major direct mail appeals and newsletters to deliver on acquisition and retention targets, including production, delivery, and execution of DM and email activity.

You will manage data briefs, oversee segmentation, work with creative agencies, and coordinate production for both print and digital channels to grow donor engagement and revenue.

Qualifications

• 3+ years of experience managing direct marketing campaigns across DM and EDM, with integration to Above-the-line when required.
• Experience managing agencies to deliver on time and within budget.
• Financial management experience of large advertising budgets.
• Attention to detail and ability to manage fast-paced projects and meet hard deadlines.
• Strong stakeholder management skills.
• Experience working with data, segmentation and targeting.

Responsibilities

• Develop briefs for data agency with oversight of segmentation, targeting and ask strategies to optimise value and response rates.
• Provide input into creative briefs for copywriting and creative agency in line with creative strategy and income and response targets.
• Develop detailed brief for data agency with oversight of segmentation, targeting and ask strategies to optimise value and response rates.
• Manage all data aspects of direct marketing campaign development including checking direct mail data and live laser sign offs, test & learn outcomes.
• Manage all production elements including print and mailhouse quotes and briefings, and briefing digital team on production of eDMs.

Skills

Direct marketing

Campaign management

Data segmentation

Stakeholder management

Budget management

Job description

• Help young Australians to improve their long-term educational outcomes
• Permanent full time position
• Based in Sydney National Office, NSW

The Smith Family is a national children’s education charity that works with children and young people to overcome educational inequality caused by poverty – so they can thrive now and into their futures.

About the role

We are seeking a Direct Marketing Specialist to assist in the development and implementation of The Smith Family major direct mail appeals and newsletters, to deliver on acquisition and retention targets. The role focuses on the production, delivery and execution of direct mail and email activity.

Working in the Campaigns team you will be part of a hardworking and committed team which delivers high quality integrated direct marketing campaigns to grow donor engagement and revenues.

You will:

• Develop briefs for data agency with oversight of segmentation, targeting and ask strategies to optimise value and response rates
• Provide input into creative briefs for copywriting and creative agency in line with creativestrategy and income and response targets
• Develop detailed brief for data agency with oversight of segmentation, targeting and ask strategies to optimise value and response rates
• Manage all data aspects of direct marketing campaign development including checking direct mail data and live laser sign offs, test & learn outcomes
• Manage all production elements including print and mailhouse quotes and briefings, and briefing digital team on production of eDMs

About you

As well as passion for community, you will bring the following:

• 3 + years’ experience in managing direct marketing campaigns across DM and EDM and integration with Above-the-line when required.
• Experience managing agencies to deliver on time and within budget
• Financial management experience of large advertising budgets
• An eye for detail and the ability to manage fast paced projects and meet hard deadlines
• Strong stakeholder management skills
• Demonstrated experience of working with data, segmentation and targeting

Our benefits

Employees are at the centre of The Smith Family’s values and operations. By joining our team, you can expect to:

• Find balance; with flexible work options and opportunities to purchase additional annual leave
• Maximise your take home pay; with salary packaging, and save with discounts at retailers across the country
• Feel you belong; with a supportive, diverse and inclusive team with regular opportunities to connect with colleagues and community
• Feel you belong; with inclusive leave options, including paid parental, cultural and gender affirmation leave
• Thrive; with support for you and your family’s mental and physical health including a complete care and safety platform, unlimited Employee Assistance and access to a huge range of fitness facilities with Fitness Passport

About us

The Smith Family is a national children’s education charity with a vision of a world where every child has the opportunity to change their future, no matter their circumstances. We believe that education is one of the most powerful change agents, and we work with young Australians to overcome educational inequality caused by poverty – so they can thrive now and into their future.

You may view the position description here.

Closing date

17 November 2026

Due to the nature of this role, the successful candidate must be prepared to undertake a National Police Check and a Working with Children’s Check. We are an equal opportunity employer and are committed to principles of cultural diversity. Applications from people of Aboriginal and Torres Strait Islander descent are encouraged.