Senior Marketing Coordinator (Digital Marketing/Fundraising focus)

The Smith Family; Sydney; Híbrido; AUD 80.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible work options

Salary packaging

Discounts at retailers

Diversity and inclusion

Inclusive leave options

Employee wellbeing & Fitness

Descripción de la vacante

The Smith Family in Sydney is seeking a Senior Marketing Coordinator to drive digital fundraising campaigns across Appeals, Retention, Community Fundraising and Gifts in Wills. You will coordinate multichannel campaigns and work with internal teams, agencies and suppliers to maximise impact.

You’ll use data and insights to optimise performance, manage timelines and budgets, and report clearly to stakeholders. This is a full-time, hybrid role based in Sydney CBD with a contract to October 2027.

Formación

• Three years’ experience in digital marketing or fundraising.
• Experience coordinating complex multichannel campaigns.
• Hands-on experience with digital, creative or media agencies.
• Experience managing multiple projects, timelines and approvals.
• Familiarity with paid digital media, email and web campaigns.
• Strong reporting and dashboard interpretation.
• Excellent written and verbal communication.

Responsabilidades

• Coordinate integrated fundraising campaigns from briefing to delivery, evaluation and reporting.
• Manage campaign timelines, budgets, risks, and approvals across multiple projects.
• Coordinate activity across web, email, social, paid media, direct mail, phone, print, outdoor, radio and TV with internal teams and agencies.
• Support campaign setup, trafficking, tagging, launch checks, monitoring and optimisation.
• Quality-check campaign materials, copies, links, forms and audience files.
• Coordinate data briefs, audience files, uploads and reporting requirements.
• Monitor performance and identify opportunities for testing and improvement.
• Prepare updates and translate performance information for stakeholders.
• Track expenditure, invoices and purchasing documentation.
• Provide guidance and task coordination during campaign periods.

Conocimientos

Digital marketing

Fundraising

Multichannel campaigns

Stakeholder mgmt

Budgeting

Campaign analytics

Paid media

Email campaigns

Web campaigns

Attention to detail

Project management

Herramientas

Microsoft Office

Descripción del empleo

• Bring your digital marketing experience to support and drive impactful fundraising campaigns
• Work across diverse fundraising areas - Appeals, Retention, Community Fundraising and Gifts in Wills
• Full-time contract role to 1 October 2027, based in Sydney CBD with hybrid work flexibility

The Smith Family is a national children’s education charity that works with children and young people to overcome educational inequality caused by poverty – so they can thrive now and into their futures.

About the role

Do you enjoy bringing together digital, data, creative, media, and fundraising teams to deliver campaigns that make a real difference?

We're looking for a Senior Marketing Coordinator to join The Smith Family's Marketing team and help drive supporter acquisition, donor engagement and fundraising growth through impactful, integrated campaigns.

This is an exciting opportunity for an experienced digital fundraising marketer who thrives on campaign delivery, enjoys working across multiple channels, and is passionate about using data and insights to improve performance.

In this role, you'll:

• Coordinate integrated fundraising campaigns from briefing through to delivery, evaluation and reporting
• Manage campaign timelines, dependencies, approvals, budgets and risks across multiple concurrent projects
• Coordinate activity across web, email, social, paid media, direct mail, phone, print, outdoor, radio and television. Work closely with internal specialists, creative and media agencies, production partners and suppliers
• Support digital campaign setup, trafficking, tagging, launch checks, monitoring and optimisation
• Quality-check campaign materials and supporter journeys, including copy, artwork, links, forms, tracking and audience files
• Coordinate campaign codes, data briefs, audience files, uploads and reporting requirements
• Monitor campaign performance and identify opportunities for testing, optimisation and continuous improvement
• Prepare clear campaign updates and translate performance information for a range of stakeholders
• Track campaign expenditure, estimates, invoices and purchasing documentation
• Provide practical guidance and task coordination to shared team members during allocated campaign period

About you

You’re an experienced digital marketing or fundraising professional who combines strong project management skills with exceptional attention to detail. You’re comfortable coordinating multiple stakeholders and channels, solving practical delivery issues and keeping complex campaigns moving.

You will bring:

• At least three years’ experience in digital marketing, fundraising or a related environment
• Demonstrated experience coordinating complex, multichannel campaigns in a fast-paced environment
• Hands‑on experience working with digital, creative or media agencies
• Experience managing multiple projects, suppliers, stakeholders, timelines and approvals
• Familiarity with paid digital media, email and web campaign delivery
• Confidence interpreting campaign dashboards, reports and performance results
• Strong written and verbal communication, proofreading and editing skills
• Excellent organisation, stakeholder management and attention to detail
• Experience tracking budgets, estimates, purchase orders and invoices
• Intermediate to advanced Microsoft Office skills, including Excel, Word and PowerPoint
• The ability to work autonomously, exercise sound judgement and elevate issues appropriately

Employees are at the centre of The Smith Family’s values and operations. By joining our team, you can expect to:

• Find balance; with flexible work options and opportunities to purchase additional annual leave
• Maximise your take home pay; with salary packaging, and save with discounts at retailers across the country
• Feel you belong; with a supportive, diverse and inclusive team with regular opportunities to connect with colleagues and community
• Feel you belong; with inclusive leave options, including paid parental, cultural and gender affirmation leave
• Thrive; with support for you and your family’s mental and physical health including a complete care and safety platform, unlimited Employee Assistance and access to a huge range of fitness facilities with Fitness Passport

Due to the nature of this role, the successful candidate must be prepared to undertake a National Police Check and a Working with Children’s Check. We are an equal opportunity employer and are committed to principles of cultural diversity. Applications from people of Aboriginal and Torres Strait Islander descent are encouraged.