Direct Marketing Lead — DM/EDM Campaigns & Donor Growth

The Smith Family; Sydney; On-site; AUD 85,000 - 110,000; Full time

Benefits offered by this job

Flexible work options

Additional annual leave

Salary packaging

Retailer discounts

Employee Assistance Program

Fitness Passport

Paid parental leave

Cultural leave

Gender affirmation leave

Job summary

The Smith Family in Sydney is seeking a Direct Marketing Specialist to lead the production and delivery of direct mail and email campaigns, driving acquisition and retention targets.

You will oversee data segmentation, brief creative agencies, manage data accuracy, test outcomes, and coordinate print, mailhouse, and eDM production with the digital team. Join Campaigns to grow donor engagement and revenues while enjoying flexible work options.

Qualifications

• 3+ years' experience in managing direct marketing campaigns.
• Experience managing agencies to deliver on time and within budget.
• Financial management experience of large advertising budgets.
• Eye for detail to manage fast paced projects and deadlines.
• Demonstrated experience with data, segmentation and targeting.

Responsibilities

• Develop briefs for data agency with segmentation, targeting and ask strategies.
• Provide input into creative briefs for copywriting and creative agency.
• Develop detailed brief for data agency with segmentation and targeting.
• Manage data aspects of direct marketing campaigns including data checks and test & learn.
• Oversee production elements: print and mailhouse quotes; brief digital team on eDMs.

Skills

Direct marketing

Agency management

Budget management

Attention to detail

Data segmentation

Job description

The Smith Family in Sydney is seeking a Direct Marketing Specialist to lead the production and delivery of direct mail and email campaigns, driving acquisition and retention targets.

You will oversee data segmentation, brief creative agencies, manage data accuracy, test outcomes, and coordinate print, mailhouse, and eDM production with the digital team. Join Campaigns to grow donor engagement and revenues while enjoying flexible work options.