Direct-Booking Growth Marketer (Hybrid)

Hamilton Island; St Leonards; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Work-life balance – office-based Mon-Thurs with work-from-home Fridays

Free on-site gym

Subsidised fitness classes

Discounts on health & travel insurance

Family & Friends rates on Hamilton Island

Job summary

An iconic tourism brand in Australia is seeking a Digital Marketing Specialist to join their Sydney-based team. This role involves driving direct online bookings through strategic management of digital campaigns and conversion optimisation. The ideal candidate will have experience in digital marketing and a proven ability to improve customer acquisition and engagement. Competitive benefits include work-life balance and exclusive perks.

Qualifications

• Proven experience in digital marketing focusing on campaign management and conversion optimisation.
• Strong analytical and project management skills.
• Ability to work effectively with internal and external partners.

Responsibilities

• Strategise and optimise digital advertising campaigns across various channels.
• Cultivate and maintain relationships with external partners.
• Develop and monitor budgets, track performance against KPIs.

Skills

Digital marketing experience

Campaign management

Conversion optimisation

Content production

Analytical skills

Project management

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Ads

Meta Ads

Kentico

Google Analytics

Job description

An iconic tourism brand in Australia is seeking a Digital Marketing Specialist to join their Sydney-based team. This role involves driving direct online bookings through strategic management of digital campaigns and conversion optimisation. The ideal candidate will have experience in digital marketing and a proven ability to improve customer acquisition and engagement. Competitive benefits include work-life balance and exclusive perks.