Digital Strategist

TAPT Media; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

TAPT Media in Sydney is seeking a Digital Campaign Strategist to drive revenue growth across digital audio, streaming, podcasts, ad tech, and data ecosystems.

You will lead multi-channel strategies, collaborate with Ad Tech, Product, and Content Partnerships, and craft high-impact campaigns that deliver value for key advertisers.

Qualifications

• 1-2+ years of experience in digital media strategy, commercial media sales, agency planning, or digital product management.
• Strong understanding of digital advertising models, ad tech platforms, audience targeting, and audio media landscapes.
• Proven ability to translate performance metrics and market intelligence into revenue growth strategies.
• Exceptional presentation, storytelling, and negotiation skills for sales decks and stakeholder influence.

Responsibilities

• Work on, execute, and optimize multi-channel digital audio commercial strategies across Live Radio Streaming, Podcasts, Social Media, and Video.
• Partner with Ad Tech, Ad Ops, Product, and Content Partnerships to launch high-value digital audio offerings and monetization opportunities.
• Collaborate with Agency & Direct Sales to build high-converting commercial proposals and pitch decks for tier-one clients.
• Analyse campaign performance, monitor industry trends, and track competitor landscapes to unlock new digital revenue streams.
• Collaborate with the digital team packaging and strategic growth of high-profile podcast sponsorships.
• Collaborate with cross-functional teams to support revenue growth and client retention.

Skills

Digital media strategy

Commercial media sales

Agency planning

Digital product management

Analytical mindset

Excellent communication

Proactive mindset

Tools

SSPs

DSPs

Ad servers

Job description

Across 2GB, 3AW, 4BC & 6PR, Tapt Media has some of the highest profile personalities in Australia. Tapt Media’s live and local audio content has never been more effective, whether it’s tuning into our live talk radio stations, digitally streaming on your own device, or listening to one of our specialist podcasts. Our powerful and agile audio platforms foster an interactive relationship with our audiences-acting as a direct line into the moods, opinions and thoughts of diverse Australian communities. If Australia’s talking about it, we’re talking about it. As well as catch up podcasts, Tapt Media Audio’s Podcast Network consists of a slate of Original podcasts across News, Business & Finance, Sport, Lifestyle & Entertainment.Tapt Media is a newly branded business previously branded as Nine Radio and owned by the Nine Network.The Laundy family business has acquired Tapt Media with completion set for the start of May.

We are seeking a strategic, forward-thinking Digital Campaign Strategist to join our Tapt Media Digital Sales team. In this pivotal role, you will drive revenue growth and shape the commercial direction of our digital audio, streaming, podcasting, ad tech, and data ecosystems. Operating at the intersection of media, technology, and strategy, you will architect market-leading commercial solutions, lead go-to-market strategies, and deliver compelling, high-impact campaigns that create long-term value for Tapt Media's key advertising partners.

Day to day, you will:

Collaborate on Strategy & Execution:

Work on, execute, and optimize multi-channel digital audio commercial strategies across Live Radio Streaming, Podcasts, Social Media, and Video.

Drive Product & Commercial Innovation:

Partner with Ad Tech, Ad Ops, Product, and Content Partnerships to launch high-value digital audio offerings and bring innovative monetization opportunities to market.

Commercialisation & Collateral:

Collaborate with Agency & Direct Sales to build high-converting commercial proposals and pitch decks for tier-one clients.

Market & Competitor Analysis:

Analyse complex campaign performance data, monitor industry trends, and track competitor landscapes to unlock new digital revenue streams and optimize partner ROI.

Podcast & Sponsorship Monetization:

Collaborate with the digital team packaging and strategic growth of high-profile podcast sponsorships, driving premium end-to-end advertiser integrations.

Qualifications & Experience

1 - 2+ years of experience in digital media strategy, commercial media sales, agency planning, or digital product management.

Deep Subject Matter Expertise:

Strong understanding of digital advertising models, ad tech platforms (SSPs, DSPs, ad servers), audience targeting, and audio media landscapes.

Analytical Mindset:

Proven ability to translate performance metrics and market intelligence into actionable business decisions and revenue growth strategies.

Excellent Communication:

Exceptional presentation, storytelling, and negotiation skills, with a track record of crafting sales decks and influencing key internal and external stakeholders.

Proactive Mindset:

A collaborative, innovative mindset with demonstrated experience in digital platforms and training teams.