Digital Specialist

The Arnott's Group; Strathfield Municipal Council; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working environment

Learning and development opportunities

Discounted products and employee perks

Health and wellbeing initiatives

Work with iconic Australian brands

Job summary

The Arnott's Group is seeking a Digital Specialist to own the performance ecosystem across paid media, website optimisation and CRM. This hands-on role drives campaign performance, consumer engagement and commercial outcomes.

You'll partner with Brand and agency teams to deliver measurable growth, with ownership of campaigns and customer journeys across Arnott's websites and CRM activities. A hybrid work setup is offered.

Qualifications

• 3+ years' experience in performance marketing or digital marketing.
• Hands-on experience with Meta Ads Manager and other paid social platforms.
• Ability to manage campaigns, budgets and optimisation for ROI.
• Experience interpreting data and translating insights into actions.
• Exposure to website management, analytics and digital content optimisation.
• Experience with CRM or email marketing platforms.
• Strong stakeholder management and cross-functional collaboration.
• Agency experience is a plus.
• Relevant tertiary qualification in Marketing/Business/Communications.

Responsibilities

• Own planning, execution and optimisation of paid social campaigns across Meta, Instagram and TikTok.
• Manage budgets, bidding strategies, targeting and campaign performance to maximise ROI.
• Analyse campaign results and translate insights into actionable recommendations.
• Collaborate with Brand teams on launches, seasonal campaigns and promos.
• Oversee Arnott's websites: content updates, landing pages and consumer journeys.
• Work with web developers to deliver site enhancements and improvements.
• Support CRM and email marketing activity: audience segmentation, deployment and analysis.
• Stay ahead of industry trends and platform changes to identify opportunities.

Skills

Performance marketing

Paid social campaigns

Data-driven decision making

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Meta Ads Manager

CRM platforms

Website analytics

Job description

About the Job

Ready to move beyond optimising campaigns and start shaping the growth agenda behind some of Australia's most loved brands?

We're looking for a Digital Specialist to own the performance ecosystem across paid media, website optimisation and CRM. This is a hands-on role where you'll have direct ownership of campaign performance, consumer engagement and commercial outcomes.

You'll partner closely with Brand and agency teams to drive measurable results. If you're currently working agency-side and want to see the direct impact of your work on iconic brands, this could be your next move.

About You

You're a performance marketer first and foremost.

You know how to build, optimise and scale paid social campaigns, but you also understand how websites, CRM and the broader consumer journey work together to drive growth. You enjoy being on the tools, using data to make decisions and identifying opportunities to improve performance.

You may currently be working in a media agency as a Paid Media Specialist, Performance Executive, Performance Manager or Digital Performance Specialist and are looking for more ownership and visibility of your impact.

What Your Days Look Like

• Owning the planning, execution and optimisation of paid social campaigns across Meta, Instagram and TikTok.
• Managing budgets, bidding strategies, targeting and campaign performance to maximise ROI.
• Analysing campaign results and translating insights into actionable recommendations.
• Partnering with Brand teams to support key launches, seasonal campaigns and promotional activity.
• Managing and optimising Arnott's websites, including content updates, landing pages and consumer journeys.
• Working with our web developers to deliver site enhancements and improvements.
• Supporting CRM and email marketing activity, including audience segmentation, deployment and performance analysis.
• Staying ahead of industry trends, platform changes and emerging opportunities in digital marketing.

The Ingredients for Success

• 3+ years' experience in performance marketing, paid media or digital marketing.
• Strong hands-on experience across Meta Ads Manager and other paid social platforms.
• Proven ability to manage campaigns, budgets and optimisation initiatives that deliver measurable results.
• Experience interpreting data and turning insights into commercial actions.
• Exposure to website management, analytics and digital content optimisation.
• Experience with CRM or email marketing platforms.
• Strong stakeholder management skills and the ability to work cross-functionally, driving prioritisation & planning across campaigns
• Agency experience highly regarded.
• Tertiary qualifications in Marketing, Business, Communications or a related discipline.

Perks

• Hybrid working environment.
• Access to learning and development opportunities.
• Work with some of Australia's most recognised and loved food brands.
• Health and wellbeing initiatives.
• Discounted products and employee benefits.

Our Culture

At The Arnott's Group, our purpose is simple:
Create delicious moments.

We bring together talented people who are passionate about growth, innovation and delivering great results. You'll join a collaborative team where your ideas are valued, your impact is visible and your work helps shape the future of some of Australia's most iconic brands.