Growth-Driven Digital Marketing Specialist

The Arnott's Group; Sydney; Hybrid; AUD 85,000 - 120,000; Full time

Benefits offered by this job

Health and wellbeing initiatives

Discounted products and employee perks

Learning and development opportunities

Hybrid working environment

Job summary

The Arnott's Group in Australia is seeking a Digital Specialist to own the performance ecosystem across paid media, website optimisation and CRM. This hands-on role drives campaign performance, consumer engagement and commercial outcomes for Australia's most loved brands.

You'll partner with Brand and agency teams to deliver measurable results, manage budgets and optimise websites, while supporting CRM and email marketing initiatives.

Qualifications

• 3+ years' experience in performance marketing, paid media or digital marketing.
• Strong hands-on experience across Meta Ads Manager and other paid social platforms.
• Experience with CRM or email marketing platforms.
• Exposure to website management, analytics and digital content optimisation.

Responsibilities

• Owning the planning, execution and optimisation of paid social campaigns across Meta, Instagram and TikTok.
• Managing budgets, bidding strategies, targeting and campaign performance to maximise ROI.
• Analysing campaign results and translating insights into actionable recommendations.
• Partnering with Brand teams to support key launches, seasonal campaigns and promotional activity.
• Managing and optimising Arnott's websites, including content updates, landing pages and consumer journeys.
• Working with web developers to deliver site enhancements and improvements.
• Staying ahead of industry trends, platform changes and emerging opportunities in digital marketing.

Skills

Paid media

CRM / Email marketing

Web analytics

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Meta Ads Manager

Job description

The Arnott's Group in Australia is seeking a Digital Specialist to own the performance ecosystem across paid media, website optimisation and CRM. This hands-on role drives campaign performance, consumer engagement and commercial outcomes for Australia's most loved brands.

You'll partner with Brand and agency teams to deliver measurable results, manage budgets and optimise websites, while supporting CRM and email marketing initiatives.