Digital Specialist

The Arnott's Group; Sydney; On-site; AUD 85,000 - 120,000; Full time

Benefits offered by this job

Health and wellbeing initiatives

Discounted products and employee perks

Learning and development opportunities

Hybrid working environment

Job summary

The Arnott's Group in Australia is seeking a Digital Specialist to own the performance ecosystem across paid media, website optimisation and CRM. This hands-on role drives campaign performance, consumer engagement and commercial outcomes for Australia's most loved brands.

You'll partner with Brand and agency teams to deliver measurable results, manage budgets and optimise websites, while supporting CRM and email marketing initiatives.

Qualifications

• 3+ years' experience in performance marketing, paid media or digital marketing.
• Strong hands-on experience across Meta Ads Manager and other paid social platforms.
• Experience with CRM or email marketing platforms.
• Exposure to website management, analytics and digital content optimisation.

Responsibilities

• Owning the planning, execution and optimisation of paid social campaigns across Meta, Instagram and TikTok.
• Managing budgets, bidding strategies, targeting and campaign performance to maximise ROI.
• Analysing campaign results and translating insights into actionable recommendations.
• Partnering with Brand teams to support key launches, seasonal campaigns and promotional activity.
• Managing and optimising Arnott's websites, including content updates, landing pages and consumer journeys.
• Working with web developers to deliver site enhancements and improvements.
• Staying ahead of industry trends, platform changes and emerging opportunities in digital marketing.

Skills

Paid media

CRM / Email marketing

Web analytics

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Meta Ads Manager

Job description

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Digital Specialist

Department: Marketing - ANZ

Location: North Strathfield, NSW, Australia, 2137

Job Function: Marketing - ANZ

Employment Type:

About the Job

Ready to move beyondoptimisingcampaigns and start shaping the growth agenda behind some of Australia's most loved brands?

We'relooking for a Digital Specialistto own the performance ecosystem across paid media, websiteoptimisationand CRM. This is a hands-on role whereyou'llhave direct ownership of campaign performance, consumerengagementand commercial outcomes.

You'll partner closely with Brand and agency teams to drive measurable results.If you're currently working agency-side and want to see the direct impact of your work on iconic brands, this could be your next move.

About You

You'rea performance marketerfirst and foremost.

You know how to build,optimiseand scale paid social campaigns, but you also understand how websites,CRMand the broader consumer journey work together to drive growth. You enjoy being on the tools, using data to makedecisionsandidentifyingopportunities to improve performance.

You may currently be working in a media agency as a Paid Media Specialist, Performance Executive, Performance Manager or Digital Performance Specialist and are looking for more ownership and visibility of your impact.

What Your Days Look Like

Owning the planning,executionandoptimisationof paid social campaigns across Meta,Instagramand TikTok.

Managing budgets, bidding strategies, targeting and campaign performance tomaximiseROI.

Analysingcampaign results and translating insights into actionable recommendations.

Partnering with Brand teams to support key launches, seasonalcampaignsand promotional activity.

Managing andoptimisingArnott's websites, including content updates, landingpagesand consumer journeys.

Working withour webdevelopers to deliver site enhancements and improvements.

Supporting CRM and email marketingactivity, including audience segmentation,deploymentand performance analysis.

Staying ahead of industry trends, platformchangesand emerging opportunities in digital marketing.

The Ingredients for Success

3+ years' experience in performance marketing, paid media or digital marketing.

Strong hands-on experience across Meta Ads Manager and other paid social platforms.

Proven ability to manage campaigns, budgets andoptimisationinitiatives that deliver measurable results.

Experience interpreting data and turning insights into commercial actions.

Exposure towebsite management,analyticsand digital contentoptimisation.

Experience with CRM or email marketing platforms.

Strong stakeholder management skills and the ability to work cross-functionally, drivingprioritisation& planning across campaigns

Agency experiencehighlyregarded.

Tertiary qualifications in Marketing, Business,Communicationsora relateddiscipline.

Hybrid working environment.

Access to learning and development opportunities.

Work with some of Australia's mostrecognisedand loved food brands.

Health and wellbeing initiatives.

Discounted products and employee benefits.

Our Culture

At The Arnott's Group, our purpose is simple: Create delicious moments.

We bring together talented people who are passionate about growth,innovationand deliveringgreat results.You'lljoin a collaborative team where your ideas are valued, your impact is visible and your work helps shape the future of some of Australia's most iconic brands.