Growth-Driven Digital Performance Specialist

The Arnott's Group; Strathfield Municipal Council; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working environment

Learning and development opportunities

Discounted products and employee perks

Health and wellbeing initiatives

Work with iconic Australian brands

Job summary

The Arnott's Group is seeking a Digital Specialist to own the performance ecosystem across paid media, website optimisation and CRM. This hands-on role drives campaign performance, consumer engagement and commercial outcomes.

You'll partner with Brand and agency teams to deliver measurable growth, with ownership of campaigns and customer journeys across Arnott's websites and CRM activities. A hybrid work setup is offered.

Qualifications

• 3+ years' experience in performance marketing or digital marketing.
• Hands-on experience with Meta Ads Manager and other paid social platforms.
• Ability to manage campaigns, budgets and optimisation for ROI.
• Experience interpreting data and translating insights into actions.
• Exposure to website management, analytics and digital content optimisation.
• Experience with CRM or email marketing platforms.
• Strong stakeholder management and cross-functional collaboration.
• Agency experience is a plus.
• Relevant tertiary qualification in Marketing/Business/Communications.

Responsibilities

• Own planning, execution and optimisation of paid social campaigns across Meta, Instagram and TikTok.
• Manage budgets, bidding strategies, targeting and campaign performance to maximise ROI.
• Analyse campaign results and translate insights into actionable recommendations.
• Collaborate with Brand teams on launches, seasonal campaigns and promos.
• Oversee Arnott's websites: content updates, landing pages and consumer journeys.
• Work with web developers to deliver site enhancements and improvements.
• Support CRM and email marketing activity: audience segmentation, deployment and analysis.
• Stay ahead of industry trends and platform changes to identify opportunities.

Skills

Performance marketing

Paid social campaigns

Data-driven decision making

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Meta Ads Manager

CRM platforms

Website analytics

Job description

The Arnott's Group is seeking a Digital Specialist to own the performance ecosystem across paid media, website optimisation and CRM. This hands-on role drives campaign performance, consumer engagement and commercial outcomes.

You'll partner with Brand and agency teams to deliver measurable growth, with ownership of campaigns and customer journeys across Arnott's websites and CRM activities. A hybrid work setup is offered.