Digital & Social Media Lead

In Balance Education; Sydney; On-site; AUD 90,000 - 135,000; Full time

Job summary

In Balance Education is seeking an experienced organic social media leader to own our Instagram-centric strategy, working with the Paid Media Team to grow our audience and drive enrolments with authentic content. You will plan, capture and edit short‑form video, Reels and Stories, stay ahead of platform changes, develop hooks and storytelling, and convert audience attention into enquiries and enrollments.

Collaborating with educators and studio partners, you will maintain a strong visual

Qualifications

• At least five years' hands-on experience managing social media accounts and developing content.
• Demonstrated experience growing Instagram accounts through organic strategies.
• A strong creative eye and practical skills in filming, video editing and visual storytelling.
• A good understanding of content psychology, audience retention and Instagram growth.
• An understanding of lead generation, funnels, lead magnets and how social media contributes to commercial growth.
• Confidence identifying trends and translating them into original, relevant content.
• The ability to manage content production and stay organised across multiple projects and course dates.
• Someone who brings ideas, takes initiative and can see them through to execution.
• Clear communication, curiosity and a willingness to grow with the business.

Responsibilities

• Own, develop and iterate our organic social media strategy, with Instagram as the primary focus.
• Identify opportunities to grow our audience, reach new communities and strengthen brand awareness.
• Plan, capture, edit and produce engaging short-form video, Reels, Stories, graphics, UGC and other social content.
• Stay across emerging trends, platform developments and changes in audience behaviour.
• Develop strong hooks, storytelling approaches and creative concepts that encourage people to watch, save, share and engage.
• Work with our company leaders, educators, students and studio partners.
• Develop and test lead magnets, content funnels, collaborations and other ways to turn audience attention into enquiries.
• Work alongside our CMO on creative concepts, content production and testing opportunities.
• Monitor performance, identify what's working and bring forward practical ideas to improve reach, engagement and conversions.
• Maintain a strong visual identity while continuing to explore and evolve our creative direction.

Skills

Social media management

Instagram growth

Video editing

Storytelling

Content strategy

Lead generation

Project management

Creative ideation

Audience insights

Tools

Adobe Premiere Pro

Canva

Job description

You'll take ownership of our social media and organic growth strategy, working directly with the Paid Media Team to grow our audience, strengthen our brand and drive an audience into enrolments. This role goes beyond planning content and maintaining a posting schedule. We want someone who understands why content performs, what makes audiences engage and how to build an organic social media presence that contributes to business growth.

Key responsibilities

• Own, develop and iterate our organic social media strategy, with Instagram as the primary focus
• Identify opportunities to grow our audience, reach new communities and strengthen brand awareness
• Plan, capture, edit and produce engaging short-form video, Reels, Stories, graphics, UGC and other social content
• Stay across emerging trends, platform developments and changes in audience behaviour
• Develop strong hooks, storytelling approaches and creative concepts that encourage people to watch, save, share and engage
• Work with our company leaders, educators, students and studio partners
• Develop and test lead magnets, content funnels, collaborations and other ways to turn audience attention into enquiries
• Work alongside our CMO on creative concepts, content production and testing opportunities
• Monitor performance, identify what's working and bring forward practical ideas to improve reach, engagement and conversions
• Maintain a strong visual identity while continuing to explore and evolve our creative direction

About you

• At least five years' hands-on experience managing social media accounts and developing content
• Demonstrated experience growing Instagram accounts through organic strategies
• A strong creative eye and practical skills in filming, video editing and visual storytelling
• A good understanding of content psychology, audience retention and Instagram growth
• An understanding of lead generation, funnels, lead magnets and how social media contributes to commercial growth
• Confidence identifying trends and translating them into original, relevant content
• The ability to manage content production and stay organised across multiple projects and course dates
• Someone who brings ideas, takes initiative and can see them through to execution
• Clear communication, curiosity and a willingness to grow with the business

About us

In Balance Education is a Global Pilates Education company training Mat and Reformer instructors across Australia, New Zealand, Bali and Europe. Courses combine online learning with practical, in-person training, delivered through a growing network of partner studios and educators. We are very much growing with new locations, partnerships and courses continuing to take shape.