Social Media Manager

Swan Studio; Sydney; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

PD budget for courses/conferences

Team building activities

Job summary

Swan Studio in Sydney seeks an experienced Social Media Manager (Organic) to shape the digital presence of top Australian brands. You’ll define brand voices, pitch bold concepts, and execute scroll-stopping organic strategies across platforms.

The role demands high-level creative vision, hands-on production chops, and sharp strategic instincts, with opportunities for cross-brand impact and leadership in a fast-evolving AI-centric advertising landscape.

Qualifications

• Minimum of 3 years experience in a professional social media and content creation role.
• Expertise in developing and executing organic content strategies.
• Experience in short-form video content creation.
• Copywriting with adaptable tone of voice.
• Strong eye for feed aesthetics and design trends.
• Experience monitoring content performance and applying learnings.
• Experience managing client relationships and project management.
• Strong organisational skills and ability to manage multiple deadlines.
• Understanding of post-production and editing to achieve outcomes.
• Excellent written and verbal communication.

Responsibilities

• Architect end-to-end organic social strategies to build brand equity.
• Conceptualise, script, film, and edit native short-form video content.
• Identify emerging audio and subcultures to position brands.
• Pitch bold ideas to senior stakeholders and educate clients on risks.
• Translate analytics into creative takeaways for optimization.

Skills

Social media strategy

Video editing

Copywriting

Trend spotting

Client management

Project management

Analytical mindset

Communication

Attention to detail

Tools

Premiere Pro

After Effects

Job description

Company Overview

We’re Swan Studio, B&T's Emerging Agency of the Year 2025 and the leading direct Paid Social creative agency in Australia.

We empower brands like Canva, Juniper, and Hungry Jack's to transform scrolls into sales, all thanks to our unique blend of data-driven strategy and bold execution.

Our work consistently sets the industry benchmark for conversion-focused social creative, and our team is actively shaping the future of the field through thought leadership and groundbreaking approaches.

If you're a creative who thrives on seeing the direct impact of your work and wants to be at the forefront of what's next in advertising in an AI-centric world, you'll find your home here.

Role Summary

Are you obsessed with setting cultural trends rather than just watching them unfold? We’re looking for an experienced Social Media Manager (Organic) to shape the digital presence of some of Australia’s top brands. You won't just be managing feeds; you’ll be defining brand voices, pitching high-impact creative concepts, and executing scroll-stopping organic strategies. If you possess a rare mix of high-level creative vision, hands-on production chops, and sharp strategic instincts, this is your playground.

Key Responsibilities

• Architect end-to-end organic social strategies that build brand equity, capture cultural relevance, and turn audiences into communities.
• Conceptualise, script, film, and edit native short-form video concepts (TikTok, Instagram Reels, YouTube Shorts) from pitch to final cut.
• Identify emerging audio, platform updates, and internet subcultures to position client brands at the center of timely conversations.
• Pitch bold ideas confidently to senior stakeholders, educating clients on social-first risks and strategic creative direction.
• Translate platform analytics into creative takeaways for refinement based on performance data.

What You'll Bring

• Minimum of 3 years experience in a professional social media and content creation role;
• Expertise in developing and executing organic content strategies;
• Experience in short-form video content creation;
• Copywriting skills who can shift tone-of-voice;
• A sharp eye for graphic composition, feed aesthetics, and design trends;
• Excessive usage of TikTok and Instagram - if there's a trend, you're already on it
• Experience in monitoring content performance and applying learnings to future strategies;
• Experience managing client relationships and project managing the creative workflow;
• Strong organisational skills and the ability to manage multiple deadlines
• Understanding of post-production - being able to edit content to achieve desired outcomes;
• Excellent communication skills, both written and verbal; and
• Strong attention to detail.

Benefits & Compensation

• Competitive salary aligned with experience and impact
• Performance bonus linked to the growth of client accounts under your stewardship
• Continuous professional development with dedicated budget for courses, conferences, and tooling
• Regular team building and social activities