Digital Performance & SEO Analytics Leader

ASX; Sydney; Hybrid; AUD 100,000 - 150,000; Full time

Benefits offered by this job

Hybrid working options

Job summary

ASX is seeking a Digital Performance, Analytics & SEO Specialist to join its Marketing, Technology and Data teams in Sydney. You will improve content performance, SEO effectiveness and content discoverability through enhanced analytics and governance across ASX’s digital ecosystem.

You will establish measurement frameworks, perform audits, and drive AI-driven discovery initiatives while enabling data-informed decision-making and performance measurement across enterprise platforms.

Qualifications

• Demonstrated experience delivering digital performance, analytics, SEO or measurement uplift initiatives in complex organisations.
• Strong hands-on experience with digital analytics platforms, tag management systems and measurement frameworks.
• Experience conducting analytics and measurement audits and implementing performance improvement initiatives.
• Experience supporting content audit, content governance or content performance improvement initiatives.
• Experience analysing digital content performance and translating insights into remediation recommendations.
• Strong understanding of SEO principles, content discoverability and content optimisation best practices.
• Experience implementing analytics and measurement solutions across enterprise websites and marketing technology platforms.
• Experience designing dashboards, reporting frameworks and performance insight solutions.
• Experience working with enterprise CMS platforms (e.g. AEM) and marketing technology ecosystems to support content performance, SEO and discoverability initiatives.
• Experience enabling optimisation and experimentation initiatives through measurement, analytics and performance insights.
• Experience using SEO, content performance or website quality platforms (e.g. Siteimprove, SEMrush, Ahrefs, Screaming Frog or similar) to identify optimisation and discoverability opportunities.
• Working knowledge of HTML, CSS, JavaScript and browser developer tools for trackingimplementation, QA and troubleshooting.
• Strong stakeholder management skills and experience working across Marketing, Technology and Data teams.
• Ability to work independently, rapidly assess requirements and deliver outcomes within tight timeframes.
• Strong documentation, governance and quality assurance capabilities.
• Excellent analytical, problem-solving and communication skills.
• High attention to detail and commitment to data quality.

Responsibilities

• Establish measurement frameworks for content audits and performance assessments.
• Analyze content performance data to identify outdated or low-value content and remediation needs.
• Support remediation initiatives through performance analysis and governance recommendations.
• Collaborate with content owners to improve content quality, effectiveness and usability.
• Reduce reliance on static/inaccessible formats, including legacy PDFs where appropriate.
• Establish governance for content review, publishing and retirement processes.
• Implement measurement and reporting to improve visibility of organic search performance and engagement.
• Support structured data improvements for key ASX digital properties.
• Identify opportunities to improve content discoverability across search and AI-driven experiences.
• Provide insights to strengthen readiness for evolving search environments.
• Design reporting and insights to support SEO optimisation and discoverability improvements.
• Improve consistency and reliability of content/campaign/journey measurement frameworks.
• Enable data-driven decision making through attribution and visibility enhancements.
• Establish reporting for evidence-based decisions on content effectiveness and discoverability.
• Review analytics/measurement capabilities to identify optimisation opportunities.
• Improve data quality and performance visibility for content optimisation.

Skills

Digital analytics

SEO

Measurement

Content governance

Stakeholder management

HTML/CSS/JS basics

Dashboards & reporting

Cross-functional collaboration

Tools

Siteimprove

SEMrush

Ahrefs

Screaming Frog

Job description

ASX is seeking a Digital Performance, Analytics & SEO Specialist to join its Marketing, Technology and Data teams in Sydney. You will improve content performance, SEO effectiveness and content discoverability through enhanced analytics and governance across ASX’s digital ecosystem.

You will establish measurement frameworks, perform audits, and drive AI-driven discovery initiatives while enabling data-informed decision-making and performance measurement across enterprise platforms.