Digital Performance Lead - Broadbeach, QLD

Ignite.; Gold Coast City; On-site; AUD 80,000 - 120,000; Full time

Job summary

Ignite is seeking a Digital Performance Specialist in Broadbeach, QLD to lead high-impact campaigns across Google Ads, Meta Ads and GA4. You will own strategy, optimization, analytics and ROI, leveraging automation and AI to drive enquiries and lift performance.

You'll collaborate with our digital team, translate data into actionable insights, and manage campaigns end-to-end to maximise ROI while maintaining brand safety and customer-centric messaging.

Qualifications

• Proven track record managing performance channels.
• Strong data reading and reporting skills.
• Fluent in Google Ads, Meta Ads, GA4 and EDMs.
• Tertiary qualification in marketing/communications.
• 5+ years managing Facebook and Google campaigns.
• Strong analytics, commercial acumen and communication.

Responsibilities

• Own strategy, optimization, analytics and ROI for digital campaigns.
• Manage Google Ads, Meta Ads and GA4 implementation.
• Leverage automation and AI-powered marketing.
• Collaborate with brands to improve ROI.
• Monitor performance metrics and report insights.

Skills

Performance marketing

Campaign management

Data analytics

Google Ads

Meta Ads

GA4

EDMs

Automation tools

Education

Bachelor's degree in Marketing or Communications

Tools

GA4

Automation Tools

Google Ads

Meta Ads Manager

Job description

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Digital Performance Lead - Broadbeach, QLD

Job no: 532048
Brand: Ignite
Work type: Full time
Location: Queensland
Categories: Marketing and Communication

A day in the life:

• Working across digital strategy, execution and performance of all digital channels for Ignite Travels suite of brands, with a key focus on achieving enquiry targets and optimising digital ROI
• Reporting into the Digital Performance Manager and working with a team of digital co-ordinators and assistants to deliver marketing activity across our suite of brands

Campaigns

• End-to-end ownership of campaign planning & execution, and reporting, ensuring all items are live and in a timely and efficient manner
• Continuous optimisation of campaign activity and spend to ensure the best result possible for our partners
• Use of GA4/Google trends etc to provide insight into daily and weekly digital performance
• Leverage insights, past performance to suggest new ideas and strategies to drive more enquiry – ownership of these items from end to end

Budget Management/Optimisation

• Maintain and monitor pacing documents in collaboration with business analyst to ensure we are tracking and monitoring spend efficiently
• Active optimisation of budget across campaigns/channels to drive better ROI for the business
• Planning end execution of quarterly test and learn plan to strive for continuous improvement across digital channels
• Collboration, and development of digital marketing coordinators to run test and foster a test and learn mindset
• Embed AI tools and automation into day-to-day workflows to work more efficiently, scale campaign management, and surface insights faster for our partners
• Leverage platform AI features and automated bidding to continuously optimise performance, freeing up time to focus on higher-value strategy and analysis
• Build and maintain automation to reduce manual, repetitive work such as reporting and data consolidation, ensuring accuracy and consistency
• Apply generative AI responsibly across ideation, copy, and testing, maintaining human oversight and brand safety at all times

Who you are:

• Must have a proven track record in managing performance channels
• Comfortable with reading and reporting on large volumes of data
• Confident in Google Ads, Meta Ads, EDMs and GA4
• Tertiary qualifications in marketing and/or communications will be highly regarded
• Minimum 5 years managing both Facebook and Google campaigns
• Hands-on experience with analytics and optimisation, strong commercial acumen, strategic thinking with high level written and verbal communication

What you'll enjoy:

Ongoing brain power-ups and skill sharpening, plus occasional escapes to bucket list destinations

Catapult your career across a network of brands and businesses in an evolving industry

Say no to full price! Nab discounts on travel and more thanks to our sweet rewards program

Access to industry leading health and well - being programs and financial advisors

Set up shop in a swanky beachfront office in Broadbeach, with a golden ticket to public transport and parking perks

Enjoy social events to promote networking, celebration of wins, and sometimes just for fun!

Take volunteer leave as part of giving back to the local community

We're looking for a Digital Performance Specialist to make an impact by driving high-performing digital campaigns across leading travel brands. Own strategy, optimisation, analytics, AI-powered marketing, and ROI outcomes while working with Google Ads, Meta Ads, GA4, and automation tools in a fast-growing environment.