Digital Performance Lead - AI-Driven Campaigns & ROI

StudentUniverse; Gold Coast City; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Beachfront Broadbeach office

Travel discounts

Health & well-being programs

Social events

Volunteer leave

Job summary

Ignite Travel Group is seeking a Digital Performance Specialist to drive digital channel performance from Broadbeach, focusing on enquiries and ROI across Ignite Travels brands. You will own end-to-end campaign planning, execution and reporting with a team of coordinators to hit targets.

The role emphasises data-driven decision making using GA4, Google Ads and Meta Ads, budgeting, testing, and AI-driven automation to scale campaigns while safeguarding brand safety.

Qualifications

• Minimum 5 years managing Facebook and Google campaigns.
• Experience reading and reporting on large data sets.
• Hands-on analytics and optimisation experience.

Responsibilities

• Own end-to-end campaign planning, execution and reporting.
• Optimise budgets and ROI across channels.
• Leverage GA4 and trends to extract actionable insights.
• Drive test-and-learn initiatives and scale automation.

Skills

Performance marketing

Campaign optimization

Data analysis

Google Ads

Meta Ads

GA4

Budget management

Reporting

Education

Marketing/Communications qualification

Tools

GA4

Google Ads

Meta Ads

Job description

Ignite Travel Group is seeking a Digital Performance Specialist to drive digital channel performance from Broadbeach, focusing on enquiries and ROI across Ignite Travels brands. You will own end-to-end campaign planning, execution and reporting with a team of coordinators to hit targets.

The role emphasises data-driven decision making using GA4, Google Ads and Meta Ads, budgeting, testing, and AI-driven automation to scale campaigns while safeguarding brand safety.