Digital Performance Lead - Broadbeach, QLD

Ignite Travel Group; Gold Coast City; On-site; AUD 95,000 - 125,000; Full time

Benefits offered by this job

Health & wellbeing programs

Beachfront office Broadbeach

Transport & parking perks

Staff travel discounts

Job summary

Ignite Travel Group is seeking a Digital Performance Specialist to lead campaigns across our My Holiday and My Cruises brands. You will own digital strategy, execution, and performance reporting, focusing on enquiry targets and ROI across Google Ads, Meta Ads and GA4.

The role requires expertise in analytics, budget optimization, and test-and-learn approaches, with a strong commerical mindset and collaborative team leadership. Based at our Broadbeach office on the Gold Coast.

Qualifications

• Proven track record in managing performance channels.
• Ability to read and report on large data sets.
• Strong proficiency with Google Ads, Meta Ads, EDMs and GA4.
• Minimum 5 years managing Facebook and Google campaigns.
• Analytical mindset with strong commercial acumen and clear communication.

Responsibilities

• Oversee end-to-end campaign planning, execution, and reporting across Ignite Travels brands.
• Collaborate with a team to optimize digital campaigns and drive enquiry targets.
• Utilize GA4/ trends to provide insights and propose new strategies.
• Manage budgets and pacing to improve ROI across channels.
• Lead testing and automation initiatives to scale performance.

Skills

Performance channels

Data analysis

Google Ads

Meta Ads

GA4

Education

Marketing/Communications degree

Tools

Google Ads platform

Meta Ads platform

GA4

Job description

At Ignite Travel Group, our goal is to ignite a passion to experience the world through curated holiday packages. Our brands, My Holiday and My Cruises, are destination and cruise holiday experts, hand-selecting the best inclusions and value for both our customers and partners alike. Awarded Australia’s #1 Cruise Agency of the Year at Australia’s Cruise Industry Awards in 2023, plus Marketing Campaign of the Year and Online Agency of the Year in 2022 at the National Travel Industry Awards, there has never been a better time to join the My Holiday and My Cruises team and Australia’s fastest growing and leading innovative travel company! Come Be part of our award winning team as our next Digital Performance Specialist!

A day in the life:

• Working across digital strategy, execution and performance of all digital channels for Ignite Travels suite of brands, with a key focus on achieving enquiry targets and optimising digital ROI
• Reporting into the Digital Performance Manager and working with a team of digital co-ordinators and assistants to deliver marketing activity across our suite of brands

Campaigns

• End-to-end ownership of campaign planning & execution, and reporting, ensuring all items are live and in a timely and efficient manner
• Continuous optimisation of campaign activity and spend to ensure the best result possible for our partners

Reporting & Optimisation

• Use of GA4/Google trends etc to provide insight into daily and weekly digital performance
• Leverage insights, past performance to suggest new ideas and strategies to drive more enquiry – ownership of these items from end to end

Budget Management/Optimisation

• Maintain and monitor pacing documents in collaboration with business analyst to ensure we are tracking and monitoring spend efficiently
• Active optimisation of budget across campaigns/channels to drive better ROI for the business

Test & Learn

• Planning end execution of quarterly test and learn plan to strive for continuous improvement across digital channels
• Collboration, and development of digital marketing coordinators to run test and foster a test and learn mindset

AI & Automation

• Embed AI tools and automation into day-to-day workflows to work more efficiently, scale campaign management, and surface insights faster for our partners
• Leverage platform AI features and automated bidding to continuously optimise performance, freeing up time to focus on higher-value strategy and analysis
• Build and maintain automation to reduce manual, repetitive work such as reporting and data consolidation, ensuring accuracy and consistency
• Apply generative AI responsibly across ideation, copy, and testing, maintaining human oversight and brand safety at all times

Who you are:

• Must have a proven track record in managing performance channels
• Comfortable with reading and reporting on large volumes of data
• Confident in Google Ads, Meta Ads, EDMs and GA4
• Tertiary qualifications in marketing and/or communications will be highly regarded
• Minimum 5 years managing both Facebook and Google campaigns
• Hands-on experience with analytics and optimisation, strong commercial acumen, strategic thinking with high level written and verbal communication

What you'll enjoy:

• Ongoing brain power-ups and skill sharpening, plus occasional escapes to bucket list destinations
• Catapult your career across a network of brands and businesses in an evolving industry
• Say no to full price! Nab discounts on travel and more thanks to our sweet rewards program
• Access to industry leading health and well - being programs and financial advisors
• Set up shop in a swanky beachfront office in Broadbeach, with a golden ticket to public transport and parking perks
• Enjoy social events to promote networking, celebration of wins, and sometimes just for fun!
• Take volunteer leave as part of giving back to the local community