Senior Paid Media Lead — Gold Coast, ROI & Growth

Travel Trade Recruitment; Melbourne; Sur place; AUD 81 000 - 99 000; Plein temps

Résumé du poste

Travel Trade Recruitment seeks a Senior Performance Marketing Specialist to own paid media across multiple travel brands. You will drive Google Ads and Meta Ads performance, monitor budgets and KPIs, and translate data into clear commercial recommendations.

The role requires strong technical capability, commercial awareness and the ability to connect online activity to sales. Office-based on the Gold Coast with Australian working rights required.

Qualifications

• Five years hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong technical understanding of paid media and performance marketing.
• Solid analytical capability with GA4 experience.
• Experience managing and optimizing substantial digital advertising budgets.

Responsabilités

• Managing and optimising Google Ads and Meta Ads campaigns.
• Monitoring campaign performance, budgets and key performance metrics.
• Analysing data through GA4 and other analytics platforms to understand what is driving results.
• Making informed decisions around budget allocation and campaign optimisation.
• Identifying opportunities to improve cost per enquiry, conversion rates and ROI.
• Planning, executing, testing and refining digital campaigns.
• Reporting on performance and translating data into clear commercial recommendations.
• Working closely with wider marketing and sales teams to support business objectives.
• Providing guidance and support to junior members of the digital team.

Connaissances

Google Ads

Meta Ads

GA4

Budget management

Analytics

Outils

GA4

Description du poste

Travel Trade Recruitment seeks a Senior Performance Marketing Specialist to own paid media across multiple travel brands. You will drive Google Ads and Meta Ads performance, monitor budgets and KPIs, and translate data into clear commercial recommendations.

The role requires strong technical capability, commercial awareness and the ability to connect online activity to sales. Office-based on the Gold Coast with Australian working rights required.