Digital Optimisation Lead - Acquisition & Experience

CommBank; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

CommBank is seeking a Digital Optimisation Manager to shape Essential Super journeys across the website, app and NetBank. You will work with product, marketing, design, analytics and engineering to drive improvements in acquisition, conversion and engagement.

You’ll use customer insights, analytics and experimentation to prioritise opportunities and deliver measurable outcomes, scaling successful experiments across digital channels.

Qualifications

• Experience in digital journey optimisation, personalisation, experimentation and digital publishing.
• Strong analytical and problem-solving skills, using performance data and customer insights to drive decisions.
• Experience with tools such as Adobe Analytics, Adobe Experience Manager, Adobe Experience Platform, and Adobe Target.
• Ability to take ownership of work and deliver outcomes in a fast-paced environment.

Responsibilities

• Use customer insights, feedback and behavioural data to identify root causes and prioritise opportunities.
• Use digital analytics, including Adobe Analytics, to establish baselines, measure performance and inform product decisions.
• Develop and test hypotheses through experimentation, using evidence to determine what to pursue and scale.
• Turn customer and business problems into clear opportunities and measurable outcomes that inform product priorities.
• Design and build digital assets and experiences across customer journeys, marketing campaigns and communications.
• Support squad delivery by using data to influence priorities and ensuring appropriate tagging and measurement are in place to measure outcomes.
• Monitor and report on performance, combining analytics and customer insights to communicate outcomes and inform decisions.
• Work collaboratively with other squad members to solve customer and business problems within an Agile framework.
• Stay across market trends, customer expectations and digital innovation to help deliver market-leading experiences.

Skills

Digital journey optimisation

Personalisation

Experimentation

Digital publishing

Tools

Adobe Analytics

Adobe Experience Manager

Adobe Experience Platform

Adobe Target

Job description

CommBank is seeking a Digital Optimisation Manager to shape Essential Super journeys across the website, app and NetBank. You will work with product, marketing, design, analytics and engineering to drive improvements in acquisition, conversion and engagement.

You’ll use customer insights, analytics and experimentation to prioritise opportunities and deliver measurable outcomes, scaling successful experiments across digital channels.