Digital Optimisation Manager, Essential Super

Commonwealth Bank of Australia; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Commonwealth Bank of Australia is seeking a Digital Optimisation Manager to shape and optimise Essential Super customer journeys across the CommBank website, the app and NetBank. You’ll work with product, marketing, design, analytics and engineering to prioritise and deliver measurable improvements in acquisition, conversion and engagement.

In this role you’ll develop hypotheses, run experiments, analyze outcomes and report on performance, using Adobe Analytics and other Adobe tools to drive

Qualifications

• Experience in digital journey optimisation, personalisation and experimentation.
• Strong analytical skills using performance data and insights.
• Familiarity with Adobe Analytics, AEM, AEP and Target.
• Ability to own outcomes in a fast-paced environment.

Responsibilities

• Identify opportunities from insights and prioritise them.
• Define and measure baselines, and inform product decisions.
• Design and build digital assets across journeys and campaigns.
• Collaborate across squads to ensure tagging and measurement.

Skills

Digital journey optimisation

Personalisation

Experimentation

Digital publishing

Tools

Adobe Analytics

Adobe Experience Manager

Adobe Experience Platform

Adobe Target

Job description

You are a digital optimisation specialist passionate about driving customer acquisition and delivering exceptional digital experiences.

You’ll shape and optimise the end-to-end Essential Super customer journey, designing, building, testing and measuring experiences that improve customer outcomes.

Using customer insights, analytics and experimentation, you’ll identify opportunities, influence priorities and deliver measurable improvements in acquisition, conversion and engagement.

Do Work That Matters

Retail Banking Services (RBS) is the public face of CommBank, serving millions of customers every day through our branches, contact centres and market-leading digital channels. We’re focused on making banking simpler, more intuitive and more rewarding, using insight and technology to deliver seamless experiences at every step of the customer journey. The Superannuation value stream brings together product, marketing, design, analytics and engineering to continually improve how customers move through our digital experiences.

See yourself in our team

As a Digital Optimisation Manager, you’ll shape and optimise Essential Super customer journeys across the CommBank website, the CommBank app and NetBank.

Working closely with product, marketing, design, analytics and engineering, you’ll contribute to optimisation roadmaps and squad backlogs, taking opportunities from identification and prioritisation through to delivery, measurement and continuous improvement.

On any given day, you will:

• Use customer insights, feedback and behavioural data to identify root causes and prioritise opportunities
• Use digital analytics, including Adobe Analytics, to establish baselines, measure performance and inform product decisions
• Develop and test hypotheses through experimentation, using evidence to determine what to pursue and scale
• Turn customer and business problems into clear opportunities and measurable outcomes that inform product priorities
• Design and build digital assets and experiences across customer journeys, marketing campaigns and communications
• Support squad delivery by using data to influence priorities and ensuring appropriate tagging and measurement are in place to measure outcomes
• Monitor and report on performance, combining analytics and customer insights to communicate outcomes and inform decisions
• Work collaboratively with other squad members to solve customer and business problems within an Agile framework
• Stay across market trends, customer expectations and digital innovation to help deliver market-leading experiences.

We’re interested in hearing from people who have:

• Experience in digital journey optimisation, personalisation, experimentation and digital publishing
• Strong analytical and problem-solving skills, using performance data and customer insights to drive decisions
• Experience with tools such as Adobe Analytics, Adobe Experience Manager, Adobe Experience Platform, and Adobe Target
• Ability to take ownership of work and deliver outcomes in a fast-paced environment
• Strong communication and influencing skills, across technical and non-technical teams
• Exposure to digital controls, with an understanding of risk, compliance and operational requirements
• Curiosity, adaptability and a continuous improvement mindset
• Superannuation or financial services experience (desirable)

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Advertising End Date: 18/11/2026