Digital Media Lead - Ice Cream

Magnum Icc Sweden Supply Ab; Sydney; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Flexible working

Market-competitive pay

Job summary

Magnum Icc Sweden Supply Ab is seeking an accomplished leader to own the ANZ media and digital agenda. You will craft strategy, set the investment approach, and manage agencies to deliver integrated full‑funnel media plans that drive brand growth and customer outcomes.

You will lead cross‑functional teams, collaborate with brand, media owners and partners, and ensure governance, measurement and accountability across forecasts, data use and risk.

Qualifications

• 8+ years in media, digital marketing, commerce, or integrated planning.
• Strong skills in owning media/commerce investment and senior stakeholder sign-off.
• Experience leading media agencies and partners across strategy, planning, activation and reporting.
• Strong understanding of retail media, first‑party data, audience activation and digital shelf.

Responsibilities

• Lead ANZ media and digital strategy and annual priorities across brands.
• Own the paid, earned and owned media ecosystem and drive integrated planning.
• Lead cross‑brand investment planning, budgeting, phasing and optimisation.
• Oversee senior agency relationships, governance, and joint business planning.
• Establish KPIs, reporting and learning agendas grounded in data and outcomes.
• Build relationships with media owners, platforms, finance, and brand leaders.
• Develop the ANZ media team and scalable working practices.
• Identify new media, data, technology and commerce opportunities.

Skills

Media planning

Digital marketing

Stakeholder management

Leadership

Retail media

First‑party data

Audience activation

DOOH

Education

Marketing/Biz/Comms/Media degree

Job description

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world's biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We're curious and ready for what's next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The role

Lead the ANZ media and digital agenda, setting the strategy, investment approach, operating model and agency management that connect brand building with customer outcomes. The role bridges brand team collaboration, media vendor partnerships and agency management to deliver integrated full-funnel media plans for strong business growth.

What you'll be responsible for

• Media and digital strategy: Own the ANZ media and digital vision, annual priorities and full-funnel approach across brands, translating business and brand objectives into clear channel, audience, investment and measurement choices.
• Paid-Earned-Owned-Shared ecosystem: Own the ANZ paid, earned and owned media ecosystem, defining channel roles and content creation frameworks, and driving integration across paid media, social, creators, partnerships and earned activity to deliver connected consumer experiences and maximise the impact of investment.
• Integrated planning and investment: Lead cross-brand investment planning, budget allocation, phasing and optimisation across digital-first media planning for all TMICC brands across all consumer touchpoints.
• Agency leadership and governance: Own the senior agency relationship and operating model, including scope, ways of working, servicing capability, briefing standards, performance reviews, joint business planning and delivery accountability.
• Measurement and accountability: Establish KPIs, reporting and learning agendas across media strategy, planning and deployment, ensuring investment decisions are grounded in accurate data, financial alignment, incrementality, effectiveness and business outcomes.
• Partner and stakeholder leadership: Build productive relationships with media owners, platforms, global teams, finance, retail media and ecomm teams and brand leaders to unlock integrated opportunities.
• Team and capability leadership: Lead, coach and develop the ANZ media team, clarify roles and RACIs, build specialist capability and create a connected way of working across media, digital commerce, retail and agency teams.
• Innovation and market leadership: Identify and scale new media, data, technology and commerce opportunities that improve effectiveness, modernise planning and keep the ANZ business ahead of market change.
• Governance and responsible marketing: Maintain strong governance across forecasts, contracts, data use, brand safety, responsible marketing and supplier delivery, escalating risk and ensuring decisions are documented and accountable.

We're looking for someone who

• Has experience in media, digital marketing, commerce, integrated planning or a related discipline (8+ years) and can operate confidently in FMCG, retail, consumer goods or a complex matrix organisation
• Brings strong skills in: owning media and/or commerce investment (annual planning, budget governance, optimisation and senior stakeholder sign-off), leading media agencies and specialist partners, and retail media, first-party data, audience activation, digital shelf, paid search, social, video, programmatic and DOOH
• leading media agencies and specialist partners across strategy, planning, activation, reporting, scope and performance management
• Strong practical understanding of retail media, first-party data, audience activation, digital shelf, paid search, social, video, programmatic and DOOH.
• Experience leading and developing people, shaping operating models and influencing cross-functional teams without relying on direct authority.
• Thinks end-to-end and takes ownerships for results
• Is comfortable working in a fast-moving, evolving organisationValues collaboration, clarity and low-ego ways of working
• Tertiary qualification in marketing, business, communications, media or a related field is preferred.

What you'll get

Alongside meaningful work and strong development, we offer a reward package that typically includes

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to res