ANZ Media & Digital Strategy Lead

6288 Magnum ICC Australia Pty; Sydney; Hybrid; AUD 180,000 - 250,000; Full time

Benefits offered by this job

Market-competitive pay

Flexible work

Health & wellbeing support

Time off to recharge

Learning & development

Job summary

Magnum Ice Cream Company in Australia seeks a strategic leader to own the ANZ media and digital agenda. You will set the vision, drive integrated plans, and coordinate with brand teams, agencies and retail partners to maximise impact.

You will manage cross-brand investment, govern budgets, and optimise campaigns across paid, earned, owned, and social channels. Collaboration, data-driven decisions and a growth mindset are essential.

Qualifications

• Has experience in media, digital marketing, commerce, integrated planning or a related discipline (8+ years) and can operate confidently in FMCG, retail, consumer goods or a complex matrix organisation.
• Brings strong skills in owning media and/or commerce investment (annual planning, budget governance, optimisation and senior stakeholder sign-off), leading media agencies and specialist partners, and retail media, first-party data, audience activation, digital shelf, paid search, social, video, programmatic and DOOH.
• Strong practical understanding of retail media, first-party data, audience activation, digital shelf, paid search, social, video, programmatic and DOOH.
• Experience leading and developing people, shaping operating models and influencing cross-functional teams without relying on direct authority.
• Thinks end-to-end and takes ownership of results.

Responsibilities

• Own the ANZ media and digital vision, priorities and full-funnel approach across brands.
• Lead cross-brand investment planning, budget allocation, phasing and optimisation across digital-first media planning.
• Own the senior agency relationship and operating model, including scope, ways of working, servicing capability, briefing standards, performance reviews and joint business planning.
• Establish KPIs, reporting and learning agendas across media strategy, planning and deployment.
• Build productive relationships with media owners, platforms, global teams, finance, retail media and ecomm teams and brand leaders.
• Lead, coach and develop the ANZ media team and ensure clear roles and RACIs.

Skills

Media planning

Digital marketing

Budget governance

Stakeholder management

Leadership

Strategy development

Education

Marketing degree

Tools

Agency management tools

Job description

Magnum Ice Cream Company in Australia seeks a strategic leader to own the ANZ media and digital agenda. You will set the vision, drive integrated plans, and coordinate with brand teams, agencies and retail partners to maximise impact.

You will manage cross-brand investment, govern budgets, and optimise campaigns across paid, earned, owned, and social channels. Collaboration, data-driven decisions and a growth mindset are essential.