Digital Media Lead - Ice Cream

Magnum RFM Ice Cream, Inc. (Selecta Philippines); Sydney; On-site; AUD 180,000 - 250,000; Full time

Benefits offered by this job

Market-competitive pay

Flexible ways of working

Support for health, wellbeing and life

Time off to rest and recharge

Ongoing learning & development

Job summary

The Magnum Ice Cream Company is seeking an experienced ANZ media and digital leader to shape strategy and investment across brands, connecting brand building with customer outcomes.

Bridge brand teams, media vendors and agencies to deliver integrated full-funnel plans that drive growth. You’ll lead a high-performing ANZ media team and partner with global teams to stay ahead of market change.

Qualifications

• 8+ years experience in media, digital marketing or related discipline.
• Strong understanding of retail media, first‑party data, audience activation, digital shelf, paid search, social, programmatic and DOOH.
• Experience leading media agencies and specialist partners across strategy, planning, activation, reporting, scope and performance management.

Responsibilities

• Own the ANZ media and digital vision, annual priorities and full‑funnel approach across brands.
• Define channel roles and content creation frameworks, and drive integration across paid media, social, creators, partnerships and earned activity.
• Lead cross-brand investment planning, budget allocation, phasing and optimisation across digital‑first media planning for all TMICC brands.
• Own the senior agency relationship and operating model, including scope, ways of working, servicing capability, briefing standards, performance reviews and planning.
• Establish KPIs, reporting and learning agendas across media strategy, planning and deployment.
• Build productive relationships with media owners, platforms, global teams, finance, retail media and brand leaders to unlock opportunities.
• Lead, coach and develop the ANZ media team and create a connected working approach across media, digital commerce, retail and agency teams.
• Identify and scale new media, data, technology and commerce opportunities to improve effectiveness.

Skills

Media strategy

Agency leadership

Budget governance

Retail media & first-party data

Cross-functional collaboration

Audience activation & DOOH

Education

Tertiary qualification in marketing, business, or communications

Job description

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The role

Lead the ANZ media and digital agenda, setting the strategy, investment approach, operating model and agency management that connect brand building with customer outcomes. The role bridges brand team collaboration, media vendor partnerships and agency management to deliver integrated full-funnel media plans for strong business growth.

What you’ll be responsible for

• Media and digital strategy: Own the ANZ media and digital vision, annual priorities and full-funnel approach across brands, translating business and brand objectives into clear channel, audience, investment and measurement choices.
• Paid-Earned-Owned-Shared ecosystem: Own the ANZ paid, earned and owned media ecosystem, defining channel roles and content creation frameworks, and driving integration across paid media, social, creators, partnerships and earned activity to deliver connected consumer experiences and maximise the impact of investment.
• Integrated planning and investment: Lead cross-brand investment planning, budget allocation, phasing and optimisation across digital-first media planning for all TMICC brands across all consumer touchpoints.
• Agency leadership and governance: Own the senior agency relationship and operating model, including scope, ways of working, servicing capability, briefing standards, performance reviews, joint business planning and delivery accountability.
• Measurement and accountability: Establish KPIs, reporting and learning agendas across media strategy, planning and deployment, ensuring investment decisions are grounded in accurate data, financial alignment, incrementality, effectiveness and business outcomes.
• Partner and stakeholder leadership: Build productive relationships with media owners, platforms, global teams, finance, retail media and ecomm teams and brand leaders to unlock integrated opportunities.
• Team and capability leadership: Lead, coach and develop the ANZ media team, clarify roles and RACIs, build specialist capability and create a connected way of working across media, digital commerce, retail and agency teams.
• Innovation and market leadership: Identify and scale new media, data, technology and commerce opportunities that improve effectiveness, modernise planning and keep the ANZ business ahead of market change.
• Governance and responsible marketing: Maintain strong governance across forecasts, contracts, data use, brand safety, responsible marketing and supplier delivery, escalating risk and ensuring decisions are documented and accountable.
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We’re looking for someone who

• Has experience in media, digital marketing, commerce, integrated planning or a related discipline (8+ years) and can operate confidently in FMCG, retail, consumer goods or a complex matrix organisation
• Brings strong skills in:
  • owning media and/or commerce investment (annual planning, budget governance, optimisation and senior stakeholder sign-off),
  • leading media agencies and specialist partners, and retail media, first-party data, audience activation, digital shelf, paid search, social, video, programmatic and DOOH
  • leading media agencies and specialist partners across strategy, planning, activation, reporting, scope and performance management
  • Strong practical understanding of retail media, first-party data, audience activation, digital shelf, paid search, social, video, programmatic and DOOH.
  • Experience leading and developing people, shaping operating models and influencing cross-functional teams without relying on direct authority.
• Thinks end-to-end and takes ownerships for results
• Is comfortable working in a fast-moving, evolving organisationValues collaboration, clarity and low-ego ways of working
• Tertiary qualification in marketing, business, communications, media or a related field is preferred.undefined

What you’ll get

Alongside meaningful work and strong development, we offer a reward package that typically includes

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end‑to‑end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.