Digital Marketing & Website Experience Lead

Talent Guys Llc; Sydney; On-site; AUD 80,000 - 110,000; Full time

Job summary

Campus Living Villages seeks a Digital Marketing Specialist to own CLV’s website and resident app platforms on a 12-month contract, coordinating with Marketing, ICT and agency partners across Australia, the UK and the US to drive digital campaigns and enhance customer journeys.

You will translate business needs into clear requirements, manage an enhancement roadmap, and deliver data-driven insights using GA4 and GTM to improve ROI while balancing priorities across regions.

Qualifications

• Experience delivering digital marketing initiatives in a fast-paced environment.
• Ability to balance strategy with hands-on execution.
• Strong literacy with CMS systems and marketing technologies.
• Proven stakeholder management across multiple regions and partners.
• Analytical mindset with experience using GA4, GTM and campaign analytics.
• Autonomous, proactive and adaptable in cross-functional delivery.

Responsibilities

• Develop and execute digital marketing initiatives to drive brand awareness, engagement, leads and conversions.
• Manage and optimise SEO, SEM, email, social media and paid campaigns.
• Act as product owner for website and app initiatives, translating business needs into requirements.
• Own and evolve CLV's websites and mobile app roadmap and feature delivery.
• Coordinate UAT, releases and ensure solutions meet business objectives.
• Deliver digital projects with internal stakeholders, ICT teams and agencies.
• Analyse campaign and site/app performance and provide ROI insights.

Skills

Digital marketing

Campaign management

Stakeholder management

Project coordination

Data-driven analysis

CMS platforms

Tools

GA4

Google Tag Manager

SEO platforms

Job description

Campus Living Villages seeks a Digital Marketing Specialist to own CLV’s website and resident app platforms on a 12-month contract, coordinating with Marketing, ICT and agency partners across Australia, the UK and the US to drive digital campaigns and enhance customer journeys.

You will translate business needs into clear requirements, manage an enhancement roadmap, and deliver data-driven insights using GA4 and GTM to improve ROI while balancing priorities across regions.