Global Digital Marketing & Web/App Product Lead

Campus Living Villages; Sydney; On-site; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Birthday leave

Competitive remuneration

Discount program (Flare)

Recognition awards

Autonomy & ownership

Employee Assistance Program

Job summary

Campus Living Villages Australia is seeking a hands-on product owner for our website and resident app platforms. You will manage a roadmap of enhancements, balancing customer needs with business priorities and technical delivery across Australia, the UK and the US.

Working with Marketing, ICT and agency partners, you will drive digital campaigns, optimise the customer journey and deliver platform improvements. This role offers great impact in a collaborative global environment.

Qualifications

• Experience delivering digital marketing initiatives and managing digital platforms.
• Hands-on, able to balance strategy and execution.
• Digitally literate with ability to learn systems and manage CMS back ends.
• Strong project coordination and stakeholder management across regions.
• Data-driven with GA4, GTM and analytics experience.
• Self-sufficient and adaptable in website and app enhancements.

Responsibilities

• Develop and execute digital marketing initiatives driving awareness, engagement, lead generation and conversion.
• Manage and optimise SEO, SEM, email marketing, social media and paid campaigns.
• Act as product owner for website and app initiatives, translating business needs into clear requirements and prioritised development.
• Own evolution of CLV's websites and mobile app, roadmap and delivery of features.
• Develop business requirements, coordinate UAT, manage release activities.
• Deliver digital projects with internal teams and agency partners.
• Analyse campaign, website and app performance to improve ROI.
• Manage agency relationships across Australia, the UK and the US.

Skills

Digital marketing

Digital platforms

Project coordination

GA4

Google Tag Manager

SEO

CMS platforms

Marketing technologies

Tools

CMS platforms

Marketing technologies

Job description

Campus Living Villages Australia is seeking a hands-on product owner for our website and resident app platforms. You will manage a roadmap of enhancements, balancing customer needs with business priorities and technical delivery across Australia, the UK and the US.

Working with Marketing, ICT and agency partners, you will drive digital campaigns, optimise the customer journey and deliver platform improvements. This role offers great impact in a collaborative global environment.