Digital Marketing Specialist - Performance

Just Digital People; Brisbane; Hybrid; AUD 100,000 - 110,000; Full time

Benefits offered by this job

Paid parental leave

Flexible/hybrid work options

Professional development and training

Employee Assistance Program

Salary 100–110k + super

Job summary

Just Digital People is seeking a Digital Marketing Specialist - Performance to lead paid media across Google Ads, Meta, LinkedIn, TikTok and Microsoft Ads. You will drive full-funnel strategies, optimise bidding, and implement robust tracking to deliver qualified leads and commercial outcomes.

You will build Looker Studio dashboards, provide weekly insights, and collaborate with Brand, Content, CRM and Web teams to align messaging and CRO initiatives.

Qualifications

• 5+ years of hands-on performance media experience in multi-brand or high-volume environments.
• Advanced proficiency in Google Ads and Meta, with experience across LinkedIn/TikTok Ads highly regarded.
• Strong technical capability across GA4, GTM, attribution models, event tracking and integrations.
• Experience building Looker Studio dashboards and turning data into actionable insights.

Responsibilities

• Plan, execute, optimise and report on paid media activity across Google Ads, Meta, LinkedIn, TikTok and Microsoft Ads.
• Maintain CPL/CPA efficiency, bidding strategies, pacing and audience segmentation.
• Develop full-funnel paid media strategies including campaign plans and testing roadmaps.
• Lead A/B testing across ad copy, creative, audiences and landing pages.
• Build and maintain GA4 + GTM tracking for accurate attribution and clean data.
• Create Looker Studio dashboards and deliver weekly insights and monthly executive reporting.
• Collaborate with Brand, Content, CRM and Web teams to align CRO initiatives.
• Manage workflow and task visibility within Asana.

Skills

Performance media

Google Ads

Meta Ads

GA4

GTM

A/B testing

Looker Studio

Copywriting

Tools

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

GA4

GTM

Looker Studio

Asana

Job description

Digital Marketing Specialist - Performance

In this role, you'll plan, execute, optimise and report on paid media activity across a diverse portfolio. You'll lead full-funnel performance strategy, technical implementation and continuous optimisation to drive qualified leads and commercial outcomes.

This is a permanent full-time position with the flexibility to work remotely (1 day a month in the office) or you can choose more from their Gold Coast Office.

About the Company

This organisation is a long-standing not-for-profit with more than 47 years of experience supporting communities across Australia. They are now seeking a Digital Marketing Specialist - Performance to elevate their paid media capability across multiple brands.

Key Responsibilities

• Manage and optimise paid campaigns across Google Ads (including Grants), Meta, LinkedIn, TikTok and Microsoft Ads
• Maintain strong control of CPL/CPA efficiency, bidding strategies, pacing and audience segmentation
• Develop full-funnel paid media strategies including campaign plans, budget allocations and testing roadmaps
• Lead structured A/B testing across ad copy, creative, audiences and landing pages
• Build and maintain GA4 + GTM tracking to ensure accurate attribution, consistent UTMs and clean data
• Troubleshoot tracking issues and implement best-practice measurement frameworks
• Create and maintain Looker Studio dashboards and deliver weekly insights and monthly executive reporting
• Analyse channel, audience and landing page performance to drive continuous optimisation
• Collaborate with Brand, Content, CRM and Web teams to align creative, messaging, automations and CRO initiatives
• Manage workflow and task visibility within Asana

About You

• 5+ years of hands‑on performance media experience in multi‑brand or high‑volume environments
• Advanced proficiency in Google Ads and Meta, with experience across LinkedIn/TikTok Ads highly regarded
• Strong technical capability across GA4, GTM, attribution models, event tracking and integrations
• Experience building Looker Studio dashboards and turning data into actionable insights
• Proven success in CPL reduction, optimisation and scaling
• Strong ad copywriting skills and the ability to brief creative assets
• Excellent communication and stakeholder management skills
• Ability to manage multiple brands, competing priorities and tight deadlines
• Google Ads and Meta certifications (or willingness to obtain)
• Desirable: experience with CRM platforms, automation tools (Zapier/Make) and CRO methodologies

Benefits

• Paid Christmas shutdown (3 days of paid annual leave)
• Additional "My Day" of leave
• Competitive salary
• Paid parental leave
• Retail discounts
• Professional development and training
• Career progression and internal mobility
• Employee Assistance Program
• Flexible and hybrid work options
• Tools of the trade

Unfortunately overseas candidates will not be considered and Visas are not an option (I have asked and they have said no.... so please dont ask again!)

Additional information

• Flexible location - fully remote or based in Gold Coast office
• Paid Parental Leave and 4 additional paid annual leave days
• Salary of 100-110k+ Super