Digital Marketing Specialist

Talenza; Gold Coast City; On-site; AUD 81,000 - 99,000; Full time

Benefits offered by this job

Permanent position on Gold Coast

Salary: $90,000 + super

6 months office-based with hybrid flex

Job summary

Talenza on the Gold Coast is seeking a hands-on Digital Marketing Specialist to own planning, execution and optimisation of digital campaigns. You will focus on Google Ads and Meta, analysing performance and ROI, with strong emphasis on GA4 analytics and conversion tracking.

The role offers permanent, on-site work with potential hybrid flexibility after probation. Join a team that values data-driven decisions and end-to-end ownership of campaigns, delivering measurable improvements in a

Qualifications

• 3–4+ years hands-on digital performance / paid media experience.
• Strong Google Ads and Meta experience.
• Strong analytical skills with GA4.
• Experience with campaign optimisation, budget pacing and ROI analysis.
• Understanding of Google Tag Manager and conversion tracking.
• Experience with A/B testing and a test-and-learn approach.

Responsibilities

• Own planning, execution, reporting and optimisation of digital campaigns.
• Analyse campaign data, monitor spend and audience performance.
• Identify opportunities to improve ROI and make data-driven recommendations.
• Troubleshoot tracking/conversion issues and apply testing to improve results.

Skills

Paid media

Analytics

Campaign optimization

Budget pacing

Tools

Google Ads

Meta

GA4

Google Tag Manager

Job description

Digital Marketing Specialist | Gold Coast | Permanent | On Site | GoogleAds, Meta, GA4 | End-End Ownership | $90,000 + super

About The Company

Our client is a well-established retail business with a portfolio of recognised brands and a strong focus on delivering great customer experiences.

As their digital function continues to evolve, they're looking for a technically strong digital performance professional to join their team on the Gold Coast. This is a great opportunity for someone who enjoys getting into the detail of digital platforms, data and campaign performance, rather than sitting purely on the strategy or content side of marketing.

About The Role

This is a hands-on Digital Performance position focused on owning the planning, execution, reporting and optimisation of digital campaigns across the business.

You'll be the go-to person for digital performance, with a strong focus on Google Ads and Meta. Working closely with the Digital Marketing Manager and Business Analysts, you'll analyse campaign data, monitor spend and audience performance, identify opportunities to improve ROI and make recommendations based on what the numbers are telling you.

The technical and analytical side is key. They're looking for someone who can confidently work across digital platforms, troubleshoot tracking and conversion issues, use GA4 to understand performance and apply testing and optimisation to improve results.

You'll have genuine ownership of digital projects and campaigns, while working autonomously and bringing clear insights and recommendations back to the Digital Marketing Manager.

Key Skills

• 3-4+ years' hands-on digital performance / paid media experience.
• Strong Google Ads and Meta experience.
• Strong analytical skills with experience using GA4.
• Experience with campaign optimisation, budget pacing and ROI analysis.
• Understanding of Google Tag Manager and conversion tracking.
• Experience with A/B testing and a test-and-learn approach.

What's On Offer

• Permanent position based on the Gold Coast.
• $90,000 + super, with some flexibility for the right person.
• Genuine ownership of digital campaigns and performance projects.
• Work closely with an experienced Digital Marketing Manager and wider digital team.
• Initial 6 months working from the office, with hybrid flexibility able to be discussed following probation.
• Opportunity to further develop your digital performance, analytics and platform expertise.

If you're a technically minded digital marketer who enjoys getting into the data, understanding how platforms are performing and turning insights into measurable improvements, we'd love to hear from you.

Apply now or email ************@talenza.com.au for more information

Digital Marketing Specialist | Gold Coast | Permanent | On Site | GoogleAds, Meta, GA4 | End-End Ownership | $90,000 + super

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