Senior Performance Marketing Specialist - Travel Industry

Travel Trade Recruitment; Melbourne; On-site; AUD 81,000 - 99,000; Full time

Job summary

Travel Trade Recruitment seeks a Senior Performance Marketing Specialist to own paid media across multiple travel brands. You will drive Google Ads and Meta Ads performance, monitor budgets and KPIs, and translate data into clear commercial recommendations.

The role requires strong technical capability, commercial awareness and the ability to connect online activity to sales. Office-based on the Gold Coast with Australian working rights required.

Qualifications

• Five years hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong technical understanding of paid media and performance marketing.
• Solid analytical capability with GA4 experience.
• Experience managing and optimizing substantial digital advertising budgets.

Responsibilities

• Managing and optimising Google Ads and Meta Ads campaigns.
• Monitoring campaign performance, budgets and key performance metrics.
• Analysing data through GA4 and other analytics platforms to understand what is driving results.
• Making informed decisions around budget allocation and campaign optimisation.
• Identifying opportunities to improve cost per enquiry, conversion rates and ROI.
• Planning, executing, testing and refining digital campaigns.
• Reporting on performance and translating data into clear commercial recommendations.
• Working closely with wider marketing and sales teams to support business objectives.
• Providing guidance and support to junior members of the digital team.

Skills

Google Ads

Meta Ads

GA4

Budget management

Analytics

Tools

GA4

Job description

Senior Performance Marketing Specialist - Paid Media | Gold Coast

Paid media expertise. Commercial thinking. Measurable results.

We're partnering with an established travel group on the Gold Coast to find a technically strong Senior Performance Marketing Specialist to take ownership of paid media performance across multiple travel brands.

This is a hands‑on performance marketing role for someone who knows their way around Google Ads, Meta Ads and analytics, and can step in, understand the numbers and make an immediate impact.

Travel industry experience is welcome, but not essential. What matters most is strong technical capability, commercial awareness and an understanding of how digital activity ultimately drives sales and revenue.

The role

You'll take ownership of digital performance across multiple travel brands, with a focus on driving quality enquiries, maximising campaign effectiveness and improving the return on paid media investment.

You'll be responsible for:

• Managing and optimising Google Ads and Meta Ads campaigns.
• Monitoring campaign performance, budgets and key performance metrics.
• Analysing data through GA4 and other analytics platforms to understand what is driving results.
• Making informed decisions around budget allocation and campaign optimisation.
• Identifying opportunities to improve cost per enquiry, conversion rates and overall ROI.
• Planning, executing, testing and refining digital campaigns.
• Reporting on performance and translating data into clear commercial recommendations.
• Working closely with wider marketing and sales teams to ensure digital activity supports business objectives.
• Providing guidance and support to junior members of the digital team.

This isn't just about clicks

The business operates a significant digital-to-sales funnel, with digital enquiries ultimately flowing through to a busy call centre and sales team.

We need someone who understands that generating traffic and engagement is only part of the job.

You'll need to understand what happens after the click - the quality of the enquiry, the sales process, conversion and the commercial value being generated.

About you

We're looking for someone who can genuinely hit the ground running.

You'll ideally have:

• At least five years' hands‑on experience managing Google Ads and Meta Ads campaigns.
• Strong technical understanding of paid media and performance marketing.
• Solid analytical capability, including experience with GA4.
• Experience managing and optimising substantial digital advertising budgets.
• A strong understanding of metrics such as CPL/CPA, conversion rates, ROI and ROAS.
• Experience using data to make informed budget and campaign decisions.
• A test‑and‑learn mindset and a genuine interest in improving performance.
• Strong commercial awareness and an understanding of the connection between marketing activity and sales outcomes.
• Excellent communication and stakeholder management skills.

You don't necessarily need travel industry experience. Performance marketing expertise is the priority.

The opportunity

• $90,000 + super.
• Permanent, full-time position.
• Join an established and busy digital team.
• Work across multiple travel brands and significant digital activity.
• Genuine opportunity to take ownership of performance and make a measurable commercial impact.

IMPORTANT - LOCATION & ELIGIBILITY

• Based at The Gold Coast, QLD.
• This is an office‑based position. Remote arrangements are not available.
• Applicants must already hold full Australian working rights.
• No visa sponsorship is available. Working holiday visas are not suitable.
• Interstate applicants must be prepared to relocate independently.

If you're a technically strong performance marketer who enjoys getting into the numbers, optimising campaigns and seeing a direct connection between digital activity and sales, we'd love to hear from you.