Digital Marketing Specialist - Ppc

Placements24; Gold Coast City; Hybrid; AUD 55,000 - 65,000; Full time

Benefits offered by this job

Hybrid work arrangement

Immediate start

Contract with potential extension

Senior leadership exposure

Job summary

Placements24 is seeking a Digital Marketing Specialist for a 3-month initial contract with potential to extend. The role sits in Queensland with a hybrid model: 2 days in Brisbane office and 3 days remotely.

Focus is on hands-on website management, analytics, and technical coordination rather than traditional campaigns. You will manage Kentico CMS content, run UAT, coordinate technical updates with IT and agencies, and ensure accurate data tracking across a large digital ecosystem.

Qualifications

• Experience in a digital marketing or website management role.
• Blue Card (Working with Children Check) holder.
• CMS experience with Kentico or similar enterprise CMS.
• Practical experience with website testing and UAT coordination.
• Experience with GA, Search Console and GTM.
• Excellent attention to detail and data accuracy.
• Ability to work with technical stakeholders and external agencies.

Responsibilities

• Manage website content updates, page maintenance and copy changes via Kentico CMS.
• Coordinate and complete UAT for regular website updates and deployments.
• Collaborate with IT teams and external agencies to identify and resolve website issues.
• Monitor website analytics via Google Analytics and Google Search Console.
• Review website tracking and tags using Google Tag Manager for accurate data collection.
• Ensure content, functionality and tracking accuracy across a large digital environment.
• Support ongoing website improvements and technical digital marketing priorities.

Skills

Website management

Digital marketing

UAT coordination

Stakeholder collaboration

Attention to detail

Autonomous work

Tools

Kentico

Google Analytics

Google Search Console

Google Tag Manager

Job description

Digital Marketing Specialist

Location: Queensland (Hybrid: 2 days in Brisbane office, 3 days remote)

Contract type: Initial 3 month contract with potential to extend, Permanent Position: Salary between $55,000-$65,000 plus superannuation.

About the Company

Our client is a well-established, purpose-driven organisation with a strong national presence and a commitment to making a positive impact in the community. With an extensive digital footprint and a large, content-rich website, they are seeking an experienced Digital Marketing Specialist to provide hands‑on technical and operational support to their marketing function.

About the Role

Reporting directly to the Head of Marketing, this is an initial 3 month contract with potential to extend, offering the opportunity to take ownership of the day‑to‑day management and maintenance of a large‑scale website. This is a hands‑on digital role focused on website functionality, content accuracy, analytics and technical coordination rather than traditional marketing campaign management. Key responsibilities include:

• Managing website content updates, page maintenance and copy changes through the Kentico Content Management System (CMS).
• Coordinating and completing User Acceptance Testing (UAT) for regular website updates and deployments.
• Working closely with internal IT teams and external digital agencies to identify, troubleshoot and resolve website issues.
• Maintaining and monitoring website analytics through Google Analytics and Google Search Console.
• Reviewing website tracking and tags through Google Tag Manager to ensure accurate data collection.
• Ensuring website content, functionality and tracking remain accurate across a large and complex digital environment.
• Supporting ongoing website improvements and technical digital marketing priorities.

About You

We are seeking a detail‑oriented and technically confident Digital Marketing Specialist who can quickly take ownership of an established digital environment. To be successful, you will bring:

• Proven experience in a similar digital marketing or website management role.
• A current Blue Card (Working with Children Check).
• Strong experience working with Content Management Systems, ideally Kentico or a comparable enterprise CMS.
• Practical experience with website testing, UAT and coordinating technical updates.
• Working knowledge of Google Analytics, Google Search Console and Google Tag Manager.
• Excellent attention to detail and the ability to identify website errors, inconsistencies and tracking issues.
• Confidence working with technical stakeholders, IT teams and external agencies.
• Experience within a large or complex organisation will be highly regarded.
• The ability to work autonomously, manage priorities and deliver with minimal supervision.

The Benefits

• Initial 3 month contract with potential to extend.
• Immediate start available.
• Hybrid working arrangements with 2 days in the Brisbane office and 3 days working remotely.
• Flexibility to consider candidates seeking 3 to 4 days per week.
• Opportunity to manage a large-scale website within an established national organisation.
• Collaborative working environment with direct access to senior marketing leadership.

Additional Payment Details

• Permanent Position: Salary between $55,000-$65,000 plus superannuation.