Digital Marketing Specialist

Knotwood; Gold Coast City; On-site; AUD 70,000 - 90,000; Full time

Job summary

Knotwood is seeking a Digital Marketing Specialist to elevate its digital presence, manage websites, and deliver high-performing campaigns across platforms.

Responsibilities include WordPress site management, SEO planning, PPC management on Google Ads, and paid social campaigns with performance tracking. Collaborate across teams to align digital marketing with broader business goals and stay updated on latest trends.

Qualifications

• 3+ years in digital marketing with WordPress, SEO, and PPC.
• Proficient in PHP and JavaScript.
• Experience managing paid ad campaigns on Meta platforms.
• Strong understanding of analytics tools (e.g., Google Analytics, SEMrush).
• Comfortable working within WordPress CMS, including theme and plugin development.

Responsibilities

• Design, build, and maintain WordPress websites with UX focus.
• Plan and implement SEO strategies to boost organic rankings and attract traffic.
• Manage and optimise PPC campaigns on Google Ads.
• Execute paid social campaigns on Meta platforms and track performance.
• Monitor and analyse campaign performance and deliver insights to improve ROI. Collaborate with teams across the business to ensure digital marketing supports broader goals.
• Stay current with digital marketing and web development trends.

Skills

WordPress

SEO

PPC

PHP

JavaScript

Google Analytics

SEMrush

Google Ads

CMS

HTML/CSS

Communication

Teamwork

Tools

WordPress CMS

Google Analytics

SEMrush

Google Ads

Job description

Knotwood is a leading Australian-owned manufacturer of architectural aluminium systems that deliver the timeless look of wood - without the maintenance. With over 15 years of innovation and a commitment to quality, we’ve earned a reputation for combining performance, style, and sustainability in residential and commercial projects across the globe.

As we continue to grow, we’re looking for a skilled Digital Marketing Specialist to join our marketing team and help elevate our digital presence.

Your Role

As a Digital Marketing Specialist, you’ll play a pivotal role in enhancing our digital footprint, managing our websites, and delivering high-performing campaigns across multiple platforms.

Key Responsibilities

• Design, build, and maintain WordPress websites that deliver great user experience, performance, and functionality
• Plan and implement effective SEO strategies to boost organic rankings and attract relevant traffic
• Manage and optimise PPC campaigns on platforms such as Google Ads
• Execute paid social campaigns on Meta platforms, including creative development and performance tracking
• Monitor and analyse campaign performance and deliver actionable insights to improve ROICollaborate with teams across the business to ensure digital marketing supports broader goals
• Stay current with the latest digital marketing and web development trends and best practices

What We’re Looking For

• 3+ years of experience in digital marketing with proven focus on WordPress, SEO, and PPC
• Strong proficiency in PHP and JavaScript
• Experience managing paid ad campaigns on Meta (Facebook/Instagram)
• Solid understanding of SEO principles, keyword research, and analytics tools (e.g., Google Analytics, SEMrush)
• Hands-on experience with Google Ads and other PPC platforms
• Comfortable working within WordPress CMS, including theme and plugin development
• Attention to detail and strong problem-solving skills
• Self-motivated with the ability to work both independently and collaboratively
• Strong written and verbal communication skills

Bonus Points

• Experience with other CMS platforms (e.g., Drupal, Joomla)
• Working knowledge of HTML, CSS, and front-end frameworks
• Familiarity with A/B testing and CRO strategies
• Experience with marketing automation tools (e.g., HubSpot, Mailchimp)
• Experience or interest in AI.

What We Offer

• Competitive salary + performance-based bonuses
• Flexible working hours
• Professional growth opportunities
• A creative, collaborative team environment