Digital Marketing Specialist

Darley Aluminium; Sydney; On-site; AUD 85,000 - 110,000; Full time

Job summary

Darley Aluminium is seeking a Digital Marketing Specialist to bring our refreshed brand to life and shape how we are seen in the market. You’ll work across digital, content, social media, website, campaigns and sales support to create engaging customer communications and ensure a consistent brand experience.

Reporting to the Marketing Manager, you’ll collaborate with sales, technical, operational teams and state branches to manage day-to-day marketing activities and projects with a hands-on

Qualifications

• 5+ years’ experience across digital marketing, brand, content, social, and communications.
• Strong digital marketing expertise with hands-on technical experience.
• Ability to translate technical product benefits into customer-focused messaging.
• Exceptional attention to detail and accuracy.

Responsibilities

• Plan and manage digital marketing campaigns across Google, Meta, email and SMS.
• Manage content calendar and digital channels to support launches and promotions.
• Manage SEO and digital performance with analytics to improve visibility and results.
• Develop marketing content and collateral ensuring consistent brand messaging.

Skills

Digital marketing

Brand management

Content creation

Social media

Communications

Tools

Adobe Creative Suite

Google Ads

Mailchimp

Analytics

Website management

Job description

Darley Aluminium is one of Australia’s leading distributors of aluminium extrusion products, supplying framing, window and door systems to residential, commercial and industrial markets. Australian family-owned and operated, we have grown over more than 30 years into a highly respected and trusted name, with locations across NSW, QLD, VIC, SA and WA. We’re entering an exciting period of growth and brand evolution through a significant brand refresh, bringing our expanding products, systems and services together under one clear, modern identity. Building on our reputation for trusted solutions, quality products and reliable supply, we’re strengthening our market presence and connection with customers nationwide.

Be Valued. Be Heard. Make Impact.

The Digital Marketing Specialist will play an important role in bringing Darley Aluminium’s refreshed brand to life and shaping how we are seen in the market. Working across digital, content, social media, website, campaigns, product marketing and sales support, you’ll create engaging customer communications, build brand awareness and ensure a consistent brand experience. Reporting to the Marketing Manager, you’ll work closely with sales, technical, operational teams and state branches to manage day-to-day marketing activities and projects. This hands‑on role suits someone who enjoys taking ideas from concept to execution, creating engaging content, maintaining brand consistency and measuring results.

Where You’ll Make an Impact

Plan and manage digital marketing campaigns across Google, Meta, AI, email and SMS, managing budgets, optimising ROAS and applying strong expertise across Google Ads, Meta Ads, Analytics and email marketing.

Manage Darley Aluminium’s content calendar and digital channels, creating engaging content, organic and paid campaigns that support product launches, promotions, customer engagement and business objectives while monitoring performance and online engagement.

Manage SEO and digital performance, including content optimisation, keyword‑focused activity, paid digital advertising and social media, using analytics and insights to improve visibility, engagement and results.

Develop marketing and sales content and collateral, including brochures, product literature, presentations, capability statements, promotional materials and other customer‑facing communications, ensuring consistent brand messaging.

Who Will Succeed?

We’re looking for a proactive, detail‑focused marketing professional who enjoys being hands‑on, builds trust and takes ownership.

You will ideally have:

5+ years’ experience across digital marketing, brand, content, social, and communications.

Strong digital marketing expertise, with hands‑on technical experience and a commercial mindset focused on optimising performance, generating leads, supporting pipeline growth and driving revenue.

Ability to understand technical products and translate their benefits into compelling, customer‑focused messaging across social media, websites, email, print and other marketing channels.

Exceptional attention to detail and a high standard of accuracy.

What Will Set You Apart

Experience in the following will be advantageous:

B2B marketing within building products, aluminium, windows and doors, construction or manufacturing

Experience with Adobe Creative Suite, Google Ads, website management, Mailchimp, and digital analytics platforms.

Why Join Darley Aluminium?

We're a tight-knit supportive team and we're building something special.

Have the opportunity to make a visible and meaningful impact on the development of the Darley Aluminium brand and its next stage of growth.

Be part of a supportive team where learning, creativity, fresh ideas and a proactive approach are encouraged.