Digital Marketing Specialist

Luv Bridal; Brisbane; Vor Ort; AUD 70.000 - 95.000; Vollzeit

Zusammenfassung

Madi Lane is seeking a Digital Marketing Specialist to join our in-house Marketing team based in Brisbane. You’ll support growth of our global bridal brands and strengthen digital performance across paid media, CRM, analytics and marketing automation.

You’ll build campaigns in Google Ads, Meta, and Pinterest, and manage email journeys in Klaviyo. Working with our Creative Team, you’ll translate data into actionable insights, optimise campaigns, and mentor through data-driven recommendations

Qualifikationen

• 3–5 years in digital marketing or marketing automation.
• Hands-on campaigns across Google Ads, Meta, and email platforms.
• Can translate metrics into actionable insights and reports.
• Familiar with GA4, Klaviyo, SEMrush and social analytics tools.

Aufgaben

• Execute and optimise global paid media campaigns across Google, Meta, and Pinterest.
• Manage Klaviyo email campaigns and customer journeys.
• Monitor performance and identify opportunities to improve engagement and conversions.
• Produce weekly insights and monthly performance reports with GA4 and social platforms.
• Collaborate with Creative Team to align assets with objectives.

Kenntnisse

Digital marketing

Campaign management

Analytics

CRM

AI tools

Data reporting

Multitasking

Technical aptitude

Tools

GA4

Klaviyo

SEMrush

Google Ads

Meta Ads Manager

Pinterest

Iconosquare

Jobbeschreibung

We began designing for Madi Lane on Australia’s Gold Coast in 2016. Madi Lane was never just a name; it was a shared idea, built by a team who believed in making brides feel special. And now, ten years later, we’re still dressing brides for the moments that matter most. What started on the shop floor in Australia, serving and listening to real brides and real women, has grown into an internationally recognised label, with hundreds of individual styles now stocked in more than 500 bridal stores across 30+ countries. At the heart of everything we do is a commitment to being a catalyst for confidence. Every dress is expertly crafted with intention, care and attention to detail, helping brides feel like the most beautiful and authentic version of themselves. From the first fitting to the walk down the aisle, we’re dedicated to creating unforgettable experiences and playing a small part in every happily ever after.

About the Role

We're looking for a Digital Marketing Specialist to join our creative and passionate in-house Marketing team. Reporting to the Digital Marketing Manager, this newly created role has been designed to support the continued growth of our global brands and strengthen our digital performance capability across paid media, CRM, analytics and marketing automation. Digital and data are your jam!You know your way around the back end of platforms such as Google Ads, Meta Ads Manager, GA4 and CRM systems like Klaviyo. You're comfortable building campaigns, troubleshooting issues, analysing results and making data-driven recommendations to improve performance.

What We’re Looking For

• Have 3-5 years of experience in a dedicated digital marketing, performance marketing or marketing automation role.
• Have hands-on experience managing campaigns across Google Ads, Meta and email marketing platforms.
• Are confident navigating advertising platforms, analytics tools, CRM and AI systems, plus quick to pick up new technology you haven't yet worked with.
• Enjoy working with data and can translate performance metrics into insightful reports and recommendations.
• Have experience using tools such as GA4, Klaviyo, SEMrush and social platform reporting tools.
• Are highly organised and able to manage multiple campaigns, projects and deadlines simultaneously.
• Have a strong technical aptitude and enjoy working with digital platforms, data, reporting and marketing technology.

What You’ll Be Doing

• Executing and optimising global paid media campaigns across Google, Meta and Pinterest.
• Managing B2B and B2C email marketing campaigns, automations and customer journeys through Klaviyo.
• Monitoring campaign performance and identifying opportunities to improve engagement, lead generation and conversion outcomes.
• Producing weekly insights and monthly performance reporting using tools such as GA4, Meta, Pinterest, TikTok, Klaviyo and Iconosquare.
• Supporting audience growth and brand demand across multiple international markets.
• Working closely with our Creative Team to ensure digital assets are aligned with campaign objectives and audience behaviour.
• Assisting with keyword research, campaign testing, ad copy development and ongoing optimisation.
• Becoming a trusted internal subject matter expert for CRM and digital performance marketing.

Why Join Us?

• Be part of a growing global business with internationally recognised bridal brands.
• Work with a passionate, creative and collaborative team.
• Gain exposure to multiple markets, audiences and digital channels.