Digital Marketing & Social Media Manager

Game Over; Brisbane; On-site; AUD 45,000 - 65,000; Part time

Job summary

Game Over operates three entertainment venues offering go-karting, arcade games, bowling, laser tag and mini golf. This is a part-time role three days per week, with the schedule agreed with the successful applicant.

As Digital Marketing & Social Media Manager, you’ll own day-to-day social media, paid campaigns, email and SMS marketing across all venues, including content capture in venues and reporting on performance.

Qualifications

• Experience in social media and digital marketing.
• Experience managing paid campaigns through Meta Ads Manager.
• Strong video creation, editing, copywriting and basic graphic design skills.
• Experience with email and SMS marketing platforms.
• Understanding of conversion tracking and how to measure campaign results.
• Ability to work independently and coordinate with teams across three locations.
• Driver's licence and ability to travel between venues; reimbursement provided.
• Experience in entertainment, hospitality, tourism, retail or consumer-focused business is a plus.

Responsibilities

• Manage social media channels across three venues, including responding to comments and messages.
• Create and post engaging content, including short videos, reels, photography, graphics and promotional copy.
• Develop a content calendar that balances the Game Over brand with each venue's attractions and local audience.
• Set up, manage and optimise paid Facebook and Instagram advertising.
• Create email and SMS campaigns to drive bookings and repeat visits.
• Promote school holidays, birthday parties, corporate events, special offers and new attractions.
• Manage agreed advertising budgets and track campaign performance.
• Provide clear reports on enquiries, bookings, revenue and opportunities to improve results.

Skills

Social media management

Paid social advertising

Email marketing

SMS marketing

Video creation

Video editing

Copywriting

Graphic design

Conversion tracking

Tools

Meta Ads Manager

Email marketing platforms

Job description

Digital Marketing & Social Media Manager

Working closely with the Group General Manager and venue teams, you'll take responsibility for day-to-day social media, paid social advertising, email and SMS marketing across three entertainment venues. This is a hands-on role where you'll spend time in venues capturing content, as well as planning, publishing and improving campaigns.

Key responsibilities

Manage social media channels across all three venues, including responding to comments and messages

Create and post engaging content, including short videos, reels, photography, graphics and promotional copy

Develop a content calendar that balances the Game Over brand with each venue's attractions and local audience

Set up, manage and optimise paid Facebook and Instagram advertising

Create email and SMS campaigns to drive bookings and repeat visits

Promote school holidays, birthday parties, corporate events, special offers and new attractions

Manage agreed advertising budgets and track campaign performance

Provide clear reports on enquiries, bookings, revenue and opportunities to improve results

About you

Demonstrated experience in social media and digital marketing

Practical experience managing paid campaigns through Meta Ads Manager

Strong video creation, editing, copywriting and basic graphic design skills

Experience with email and SMS marketing platforms

An understanding of conversion tracking and how to measure campaign results

The ability to work independently and coordinate with teams across three locations

A current driver's licence and the ability to travel regularly between venues (using your own vehcile, Game Over will pay you klm reimbursment). Pending where you live, one of the Game Over venues will become your home venue.

Experience in entertainment, hospitality, tourism, retail or another consumer-focused business would be highly regarded

About us

Game Over operates three entertainment venues at Helensvale, Oxley and North Lakes, offering go-karting, arcade games, bowling, laser tag and mini golf.

Part-time role working three days per week, with the schedule agreed with the successful applicant

The opportunity to take ownership of digital marketing for three busy entertainment venues

A varied, creative role with plenty of opportunities to produce exciting content

Direct access to management and the chance to see the impact of your work