Digital Marketing Manager

Accent Group Limited; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Accent Group Limited, one of Australasia’s largest retail groups, is seeking an experienced Digital Marketing Manager to own paid media across its fashion and lifestyle brands. This hands-on role demands turning brand and trading priorities into high-performing, full-funnel media strategies.

You will lead in-house paid media across Google Ads, Meta Ads Manager and more, driving customer acquisition, revenue growth and long-term brand performance while collaborating with Brand, eCommerce, CRM and

Qualifications

• 5+ years of performance or digital marketing experience in retail, fashion or multi-brand eCommerce.
• Strong experience with Google Ads and Meta Ads Manager.
• Commercially minded with the ability to manage significant media budgets.
• Analytical with knowledge of GA4, attribution, tracking and reporting.
• Experience driving profitable customer acquisition and eCommerce growth.
• Ability to manage multiple priorities in a fast-moving trading environment.
• Strong communicator who can influence stakeholders and translate data into actions.
• Proactive, accountable and takes ownership.
• Experience with product feeds, pixels, conversion APIs, Shopify and reporting/visualisation tools is highly regarded.

Responsibilities

• Own paid media strategy and channel plans across a portfolio of brands.
• Manage campaigns end-to-end from planning to optimisation and reporting.
• Lead activity across Paid Social, Paid Search, Shopping, Performance Max, Video, Display, Affiliate and emerging channels.
• Translate trading calendars and product launches into integrated full-funnel media strategies.
• Own media budgets, forecasting and investment decisions.
• Optimize performance using ROAS, MER, CAC, revenue and new customer growth.
• Collaborate with Brand, eCommerce, CRM and Creative teams to align media and creative.
• Build a test-and-learn approach across audiences, creative, channels and journeys.
• Own paid media reporting with clear insights and recommendations.
• Stay ahead of platform changes and new digital opportunities.

Skills

Google Ads

Meta Ads Manager

GA4

Attribution

Tracking

Performance reporting

Paid media

eCommerce growth

Shopify

Product feeds

Tools

Pixels

Conversion APIs

Shopify

Reporting/visualisation tools

Job description

Join Accent Group one of Australia and New Zealand’s largest retail groups. With 850+ stores, 34 iconic brands and 30+ online platforms, we’re home to some of the world’s most recognised names, including HOKA, Skechers, Dr. Martens, Platypus, Hype DC, Stylerunner, Nude Lucy, Lacoste, Sports Direct and Vans. We’re driven by innovation, passionate about our people and committed to creating exceptional experiences for our customers and teams. Here individuality is celebrated, performance is rewarded and you’ll be empowered to make your mark!

We're looking for an experienced Digital Marketing Manager to take ownership of paid media across Accent Group's growing portfolio of fashion and lifestyle brands.

This is a hands-on role for a commercially minded performance marketer who knows how to turn brand and trading priorities into high-performing, full-funnel media strategies.

You’ll lead paid media in-house, driving customer acquisition, revenue growth and long-term brand performance, while working closely with teams across Brand, eCommerce, CRM, Creative, Merchandise and Planning.

What you’ll do

• Own paid media strategy and channel plans across a portfolio of brands
• Manage campaigns end-to-end — from planning and campaign builds through to optimisation, reporting and post-campaign analysis
• Lead activity across Paid Social, Paid Search, Shopping, Performance Max, Video, Display, Affiliate and emerging channels
• Translate trading calendars, product launches and brand campaigns into integrated full-funnel media strategies
• Own media budgets, forecasting and investment decisions to maximise profitable growth
• Optimise performance across key commercial and customer metrics including ROAS, MER, CAC, revenue and new customer growth
• Partner with Brand, eCommerce, CRM and Creative teams to ensure media and creative are working together to deliver results
• Build a strong test-and-learn approach across audiences, creative, channels, bidding and customer journeys
• Own paid media reporting, turning data into clear insights, actions and recommendations
• Stay ahead of platform changes, new technology and emerging digital opportunities

What we're looking for

You’ll bring 5+ years' experience in performance or digital marketing, ideally within retail, fashion, lifestyle or a multi-brand eCommerce environment.

You're:

• A hands-on paid media expert with strong experience across Google Ads and Meta Ads Manager
• Commercially minded and confident managing significant media budgets
• Highly analytical, with strong knowledge of GA4, attribution, tracking and performance reporting
• Experienced in driving profitable customer acquisition and eCommerce growth
• Comfortable managing multiple priorities in a fast-moving trading environment
• Curious, data-driven and always looking for opportunities to improve performance
• A strong communicator who can influence stakeholders and turn complex data into clear actions
• Proactive, accountable and comfortable taking ownership
• Experience withproduct feeds, pixels, conversion APIs, Shopify and reporting or visualisation tools will be highly regarded.

Why Join Us?

This is your opportunity to take real ownership of paid media and make a genuine commercial impact within one of Australia's leading retail groups.
You'll play a key role in building an in-house centre of excellence, shaping how we invest, test, optimise and grow across the entire customer journey.
At Accent Group, you'll work in a fast-paced environment where ideas are encouraged, performance matters and there is real opportunity to make your mark!

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.