Digital Marketing Manager

8400 Australia - Genesys Cloud Services Pty. Ltd.; Sydney; On-site; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible working

Learning & mentoring

Volunteer time

Education support

Job summary

Genesys is seeking a Digital Marketing Manager for ANZ & India. You will plan, execute, optimise and report digital marketing programs driving pipeline and revenue. The role blends hands-on campaign execution with performance management across channels, with a focus on measurable outcomes like lead generation, pipeline contribution and ROI.

Opportunities for candidates in Melbourne, Sydney or Brisbane. The role requires strong operational capability, regional campaign leadership across ANZ and

Qualifications

• 5–8+ years in B2B digital marketing, SaaS or enterprise tech.
• Experience across paid media (LinkedIn, Google, programmatic).
• Experience in email marketing and automation.

Responsibilities

• Own end-to-end execution of digital campaigns for ANZ & India across channels.
• Manage newsletters and lead nurture with localization for APAC audiences.
• Maintain regional website content and ensure SEO, conversion optimisation, and campaign alignment.
• Oversee paid search in partnership with agencies and review performance monthly.
• Manage always-on 6sense display campaigns and optimise creatives and spend.
• Coordinate content syndication and vendor performance tracking across regions.

Skills

Paid media

Email marketing

Content syndication

Demand generation

Account engagement

Campaign management

Regional campaigns

CRM: Salesforce

Analytics: Tableau

GA4

LinkedIn Ads

Google Ads

Meta

Tools

Salesforce

Wordpress

Tableau

GA4

SEMrush

6Sense

Job description

Be the one building AI-powered experiences where they matter most. At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships. Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.

Digital Marketing Manager - Australia

The Digital Marketing Manager for ANZ & India is responsible for the planning, execution, optimisation and reporting of digital marketing programs that drive pipeline and revenue across the region. This role blends hands‑on campaign execution with performance management across channels, ensuring alignment to regional priorities while leveraging global programs. The ideal candidate is both operationally strong and commercially accountable, with a focus on measurable outcomes including lead generation, account engagement, pipeline contribution, and marketing ROI. This position offers opportunities for candidates based in Melbourne, Sydney or Brisbane.

What You’ll Do

• Campaign Execution & Optimisation
  • Own end‑to‑end execution of digital campaigns across ANZ and India, including:
  • LinkedIn paid campaigns and social media activation
  • Display advertising
  • Content syndication programs
  • Conduct weekly performance reviews and optimise campaigns based on CPL, conversion rates, and pipeline contribution
  • Support campaign setup for events, webinars, and regional initiatives
• Email Marketing & Lead Nurture
  • Manage monthly customer and prospect newsletters, ensuring localisation for APAC audiences
  • Email marketing (customer and prospect newsletters)
  • Design and localise lead nurture campaigns to deliver content that guides prospects through the funnel
  • Partner with regional stakeholders to ensure relevance of messaging and segmentation
• Website & Content Operations
  • Maintain and update regional website content (EN‑SG site), including:
  • Publishing blogs and landing pages
  • Applying localised links, content and CTAs for demand generation
  • Ensuring website supports SEO, conversion optimisation, and campaign alignment
• Paid Media & Agency Management
  • Oversee paid search in partnership with agencies: Monitor weekly performance and identify anomalies
  • Lead monthly performance reviews with agency partners
  • Collaborate with agencies to improve campaign structure, targeting, and ROI
• Account‑Based & Display Marketing
  • Manage always‑on 6sense display campaigns across ANZ and India
  • Optimise creative, audience segments, and spend allocation
  • Refresh ad creatives and messaging periodically to maintain performance
• Content Syndication Programs
  • Own execution and performance tracking of vendors
  • Ensure campaigns are fully activated across regions (ANZ, India)
  • Identify and resolve budget under‑utilisation and delivery gaps
  • Align with sales and marketing ops to ensure proper campaign tracking
• Budget Management & Reporting
  • Manage regional digital marketing budgets, including:
  • Monthly accruals and spend tracking
  • Quarterly budget adjustments and forecasting
  • Ensuring accurate invoice processing and vendor management
  • Provide regular reporting on: Campaign performance, Budget utilisation, Pipeline contribution and influence

You’ll Bring

• 5–8+ years in B2B digital marketing (preferably in SaaS or enterprise tech)
• Strong experience across paid media (LinkedIn, Google, programmatic)
• Strong experience across email marketing and automation
• Strong experience across content syndication and demand generation
• Strong experience across account engagement strategies
• Proven ability to manage regional campaigns across multiple markets
• Strong commercial mindset with ability to connect marketing activity to pipeline outcomes
• High attention to detail with strong operational execution skills
• Technical expertise in CRMs (eg. Salesforce), CMS (eg. Wordpress)
• Technical expertise in analytics platforms (eg. Tableau), GA4
• Advertising platforms: Google ads, Meta, LinkedIn & 6Sense
• Experience with SEMRush, design tools and 6Sense ABM a bonus

What Success Looks Like

• Campaigns are consistently optimised and delivering against pipeline targets
• Budgets are fully utilised with minimal under/overspend
• Regional programmes are executed with local relevance while aligned to global strategy
• Strong collaboration with agency partners, resulting in improved campaign performance and efficient execution across all digital channels
• Clear visibility into performance, with data‑driven decision making

150+ new AI features were released in the last fiscal year.

Benefits

• A flexible‑first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
• Growth in the AI era – Build future‑ready skills through mentorship, learning programs, leadership development and education support.
• Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well‑being resources and regionally tailored programs for employees and their families.

Please note that Genesys will not accept resumes from agencies at this time.

To be eligible to apply for this role you must be legally permitted to work in Australia.

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Reasonable accommodations: If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at [e-mail]. You can expect a response within 24–48 hours. If you have any questions, please include them in your email.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase. Our AI-powered platform connects people, systems, data and AI to help businesses work smarter, respond faster and create more meaningful interactions.

Stay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available.

About Genesys: Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. Genesys Cloud™ is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built‑in governance and control. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.ai.