Digital Marketing Manager

Genesys; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible work culture

Global team

Learning & development

Job summary

Genesys is seeking a Digital Marketing Manager for ANZ & India to plan, execute, optimise and report on regional digital programs that drive pipeline and revenue. This role blends hands-on campaign work with performance management across channels, aiming for measurable leads, engagement and ROI.

Based in Australia, you’ll collaborate with global programs, manage local-market content and budgets, and partner with regional teams to ensure messaging relevancy and strong campaign performance.

Qualifications

• 5–8+ years in B2B digital marketing for SaaS/enterprise tech.
• Experience leading regional campaigns across multiple markets.
• Strong commercial mindset linking marketing to pipeline and ROI.
• Attention to detail with excellent operational execution.
• Proficient in campaign planning, optimization and reporting.

Responsibilities

• Own end-to-end campaign execution across ANZ & India (LinkedIn, display, content syndication).
• Conduct weekly performance reviews and optimise for CPL and pipeline.
• Support event and webinar campaign setup.
• Manage monthly newsletters and localise content for APAC.
• Design lead nurture campaigns guiding prospects through funnel.
• Collaborate with regional stakeholders on messaging and segmentation.
• Maintain regional site content, publish blogs and landing pages.
• Localise links, CTAs, and ensure SEO and conversions.
• Oversee paid search with agencies; monitor performance.
• Lead monthly reviews with agency partners and improve ROI.
• Manage 6sense display campaigns across ANZ & India.
• Optimize creatives, audiences, spend.
• Refresh ad creatives to maintain performance.
• Own execution and tracking of vendor campaigns; ensure activation.
• Coordinate across regions and resolve budget gaps.
• Align with sales ops for proper tracking.
• Manage regional digital marketing budgets and spend.
• Do accruals, forecasting, and invoice processing.
• Report on campaign performance, budget use, and pipeline influence.

Skills

B2B digital marketing

Campaign management

ROI optimization

Analytics & reporting

Tools

LinkedIn Ads

Display advertising

Content syndication platforms

Job description

Be the one building AI-powered experiences where they matter most.

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries– moving AI from possibility to production in real-world enterprise environments every day.

Digital Marketing Manager - Australia

The Digital Marketing Manager for ANZ & India is responsible for the planning, execution, optimisation and reporting of digital marketing programs that drive pipeline and revenue across the region.

This role blends hands‑on campaign execution with performance management across channels, ensuring alignment to regional priorities while leveraging global programs. The ideal candidate is both operationally strong and commercially accountable, with a focus on measurable outcomes including lead generation, account engagement, pipeline contribution, and marketing ROI.

This position offers opportunities for candidates based in Melbourne, Sydney or Brisbane.

What You’ll Do:

In this role, the primary responsibilities include (but are not limited to):

Campaign Execution & Optimisation:

Own end-to-end execution of digital campaigns across ANZ and India, including:

• LinkedIn paid campaigns and social media activation
• Display advertising
• Content syndication programs
• Conduct weekly performance reviews and optimise campaigns based on CPL, conversion rates, and pipeline contribution
• Support campaign setup for events, webinars, and regional initiatives

Email Marketing & Lead Nurture:

Manage monthly customer and prospect newsletters, ensuring localisation for APAC audiences.

• Email marketing (customer and prospect newsletters)
• Design and localise lead nurture campaigns to deliver content that guides prospects through the funnel
• Partner with regional stakeholders to ensure relevance of messaging and segmentation

Website & Content Operations:

Maintain and update regional website content (EN-SG site), including:

• Publishing blogs and landing pages
• Applying localised links, content and CTAs for demand generation
• Ensure website supports SEO, conversion optimisation, and campaign alignment

Paid Media & Agency Management:

Oversee paid search in partnership with agencies:

• Monitor weekly performance and identify anomalies
• Lead monthly performance reviews with agency partners
• Collaborate with agencies to improve campaign structure, targeting, and ROI

Account-Based & Display Marketing

• Manage always-on 6sense display campaigns across ANZ and India
• Optimise creative, audience segments, and spend allocation
• Refresh ad creatives and messaging periodically to maintain performance

Content Syndication Programs:

• Own execution and performance tracking of vendors
• Ensure campaigns are fully activated across regions (ANZ, India)
• Identify and resolve budget underutilisation and delivery gaps
• Align with sales and marketing ops to ensure proper campaign tracking

Budget Management & Reporting:

Manage regional digital marketing budgets, including:

• Monthly accruals and spend tracking
• Quarterly budget adjustments and forecasting
• Ensure accurate invoice processing and vendor management

Provide regular reporting on:

• Campaign performance
• Budget utilisation
• Pipeline contribution and influence

You’ll Bring

• 5–8+ years in B2B digital marketing (preferably in SaaS or enterprise tech)
• Strong experience across:
• Proven ability to manage regional campaigns across multiple markets
• Strong commercial mindset with ability to connect marketing activity to pipeline outcomes
• High attention to detail with strong operational execution skills
• Technical Expertise in

What Success Looks Like

• Campaigns are consistently optimised and delivering against pipeline targets
• Budgets are fully utilised with minimal under/overspend
• Regional programs are executed with local relevance while aligned to global strategy
• Strong collaboration with agency partners, resulting in improved campaign performance and efficient execution across all digital channels
• Clear visibility into performance, with data-driven decision making

Please note that Genesys will not accept resumes from agencies at this time.

Working at Genesys

• AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+new AI features were released in the last fiscal year.
• A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
• Growth in the AI era – Build future‑ready skills through mentorship, learning programs, leadership development and education support.
• Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well‑being resources and regionally tailored programs for employees and families.
• Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.

Employee Referral

If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. Genesys Cloud™ is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built-in governance and control. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.ai.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at [e-mail].

You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression,marital status, domestic partner status,national origin, genetics, disability,military andveteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

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