Digital Marketing Lead — ANZ & India
8400 Australia - Genesys Cloud Services Pty. Ltd.
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Benefits offered by this job
Job summary
Genesys is seeking a Digital Marketing Manager for ANZ & India. You will plan, execute, optimise and report digital marketing programs driving pipeline and revenue. The role blends hands-on campaign execution with performance management across channels, with a focus on measurable outcomes like lead generation, pipeline contribution and ROI.
Opportunities for candidates in Melbourne, Sydney or Brisbane. The role requires strong operational capability, regional campaign leadership across ANZ and
Qualifications
- 5–8+ years in B2B digital marketing, SaaS or enterprise tech.
- Experience across paid media (LinkedIn, Google, programmatic).
- Experience in email marketing and automation.
Responsibilities
- Own end-to-end execution of digital campaigns for ANZ & India across channels.
- Manage newsletters and lead nurture with localization for APAC audiences.
- Maintain regional website content and ensure SEO, conversion optimisation, and campaign alignment.
- Oversee paid search in partnership with agencies and review performance monthly.
- Manage always-on 6sense display campaigns and optimise creatives and spend.
- Coordinate content syndication and vendor performance tracking across regions.
Skills
Tools
Job description
Genesys is seeking a Digital Marketing Manager for ANZ & India. You will plan, execute, optimise and report digital marketing programs driving pipeline and revenue. The role blends hands-on campaign execution with performance management across channels, with a focus on measurable outcomes like lead generation, pipeline contribution and ROI.
Opportunities for candidates in Melbourne, Sydney or Brisbane. The role requires strong operational capability, regional campaign leadership across ANZ and
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