Digital Marketing Manager

Genesys-; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Flexible work culture

Hybrid work model

Learning & development

Job summary

Genesys is seeking a Digital Marketing Manager for ANZ & India. You will own end-to-end digital campaigns, manage newsletters, lead nurturing, and regional content, while coordinating with agencies to maximise ROI across LinkedIn, Google Ads, and 6sense ABM.

In this hybrid role based in Australia, you will drive pipeline and revenue with a strong commercial mindset, rigorous analytics, and localised campaigns that align to global strategy.

Qualifications

• 5–8+ years in B2B digital marketing, preferably SaaS or enterprise tech.
• Strong experience across paid media, email automation, and content syndication.
• Proven ability to manage regional campaigns across markets (ANZ & India).

Responsibilities

• Own end-to-end execution of digital campaigns across ANZ & India incl. LinkedIn paid campaigns.
• Manage monthly newsletters and lead nurture campaigns with localised content.
• Maintain regional website content, SEO, and landing pages; localised CTAs.
• Oversee paid search & agency partnerships; optimize ROI and structure.
• Lead 6sense ABM campaigns; refresh creatives and targeting periodically.
• Track budgets, forecast, and report with data-driven insights.

Skills

Paid media

Email marketing

Content syndication

Account engagement

Campaign management

Analytics

CRM expertise

CMS familiarity

6sense ABM

SEMrush

LinkedIn advertising

Google Ads

Tools

Salesforce

WordPress

Tableau

GA4

Google Ads

Meta

6Sense

Job description

locationsSydney (Flexible)Melbourne (Flexible)Brisbane (Flexible)time typeFull timeposted onPosted 3 Days Agojob requisition idJR112414Be the one building AI-powered experiences where they matter most.At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.Digital Marketing Manager - AustraliaThe Digital Marketing Manager for ANZ & India is responsible for the planning, execution, optimisation and reporting of digital marketing programs that drive pipeline and revenue across the region.This role blends hands-on campaign execution with performance management across channels, ensuring alignment to regional priorities while leveraging global programs. The ideal candidate is both operationally strong and commercially accountable, with a focus on measurable outcomes including lead generation, account engagement, pipeline contribution, and marketing ROI.This position offers opportunities for candidates based in Melbourne, Sydney or Brisbane.What You’ll Do:In this role, the primary responsibilities include (but are not limited to):Campaign Execution & Optimisation: Own end-to-end execution of digital campaigns across ANZ and India, including:LinkedIn paid campaigns and social media activationDisplay advertisingContent syndication programsConduct weekly performance reviews and optimise campaigns based on CPL, conversion rates, and pipeline contributionSupport campaign setup for events, webinars, and regional initiativesEmail Marketing & Lead Nurture: Manage monthly customer and prospect newsletters, ensuring localisation for APAC audiencesEmail marketing (customer and prospect newsletters)Design and localise lead nurture campaigns to deliver content that guides prospects through the funnelPartner with regional stakeholders to ensure relevance of messaging and segmentationWebsite & Content Operations: Maintain and update regional website content (EN-SG site), including:Publishing blogs and landing pagesApplying localised links, content and CTAs for demand generationEnsure website supports SEO, conversion optimisation, and campaign alignmentPaid Media & Agency Management: Oversee paid search in partnership with agencies:Monitor weekly performance and identify anomaliesLead monthly performance reviews with agency partnersCollaborate with agencies to improve campaign structure, targeting, and ROI Account-Based & Display MarketingManage always-on 6sense display campaigns across ANZ and IndiaOptimise creative, audience segments, and spend allocationRefresh ad creatives and messaging periodically to maintain performanceContent Syndication Programs:Own execution and performance tracking of vendorsEnsure campaigns are fully activated across regions (ANZ, India)Identify and resolve budget underutilisation and delivery gapsAlign with sales and marketing ops to ensure proper campaign trackingBudget Management & Reporting: Manage regional digital marketing budgets, including:Monthly accruals and spend trackingQuarterly budget adjustments and forecastingEnsure accurate invoice processing and vendor managementProvide regular reporting on:Campaign performanceBudget utilisationPipeline contribution and influenceYou’ll Bring5–8+ years in B2B digital marketing (preferably in SaaS or enterprise tech)Strong experience across:Paid media (LinkedIn, Google, programmatic)Email marketing and automationContent syndication and demand generationAccount engagement strategiesProven ability to manage regional campaigns across multiple marketsStrong commercial mindset with ability to connect marketing activity to pipeline outcomesHigh attention to detail with strong operational execution skillsTechnical Expertise inCRMs (eg. Salesforce),CMS (eg. Wordpress)Analytics platforms (eg. Tableau)GA4Advertising platforms: Google ads, Meta, LinkedIn & 6SenseExperience with SEMRush, design tools and 6Sense ABM a bonusWhat Success Looks LikeCampaigns are consistently optimised and delivering against pipeline targetsBudgets are fully utilised with minimal under/overspendRegional programs are executed with local relevance while aligned to global strategyStrong collaboration with agency partners, resulting in improved campaign performance and efficient execution across all digital channelsClear visibility into performance, with data-driven decision makingPlease note that Genesys will not accept resumes from agencies at this time.To be eligible to apply for this role you must be legally permitted to work in Australia.#LI-KC1#LI-HybridWorking at GenesysAI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.Recognized globally – Genesys is Great Place to Work certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.What Happens After You ApplyAfter you apply, here's what you can typically expect:Our Talent Acquisition team reviews your application with the hiring team.A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.Next, you'll meet the hiring manager and other members of the interview team.We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.After interviews are complete, our team will follow up with the final steps.Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.Stay ConnectedStay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available.Get notified about relevant opportunities.Be the one building what's next - where AI, experience and impact come together.Employee ReferralIf a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.About Genesys:Genesys empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. Genesys Cloud is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built-in governance and control. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.ai.Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at [e-mail] can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.