Digital Marketing Lead: Multi-Brand Growth & Analytics

Gybe Consulting; Brisbane; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Onsite parking

Company laptop

Regular team events

Values-driven culture

Job summary

Gybe Consulting is seeking a Digital Marketing Specialist to own the digital engine across a growing portfolio of brands. You will manage paid media, tracking, and automation to drive measurable results, reporting insights to inform decisions and optimise conversions.

In this role, you’ll own Meta, Google Ads, and LinkedIn campaigns, refine tracking with GA4 and GTM, and build HubSpot lead nurturing. A data-driven mindset and cross-brand coordination are essential for success.

Qualifications

• Hands-on Meta advertising experience with campaign setup and optimisation.
• Strong data analysis skills to interpret performance and explain why.
• Experience across paid, organic, analytics, CRM and web (≈2+ years).
• Familiarity with HubSpot and WordPress platforms.

Responsibilities

• Plan, buy, manage and optimise paid media on Meta and other platforms.
• Manage budgets, audiences and testing to improve ROI across brands.
• Own tracking and measurement using GA4, GTM and Search Console.
• Report on digital activity against goals and KPIs with clear recommendations.
• Build and manage eDM lead nurturing and automation in HubSpot.

Skills

Meta advertising

Data analysis

Campaign optimization

Digital analytics

Cross-brand marketing

Tools

GA4

Google Tag Manager

Search Console

HubSpot

WordPress

Google Ads

Job description

Gybe Consulting is seeking a Digital Marketing Specialist to own the digital engine across a growing portfolio of brands. You will manage paid media, tracking, and automation to drive measurable results, reporting insights to inform decisions and optimise conversions.

In this role, you’ll own Meta, Google Ads, and LinkedIn campaigns, refine tracking with GA4 and GTM, and build HubSpot lead nurturing. A data-driven mindset and cross-brand coordination are essential for success.