Digital Marketing & Growth Manager

Square Capital Operation Pty Ltd; Sydney; Vor Ort; AUD 90.000 - 160.000; Vollzeit

Zusammenfassung

Square Capital is seeking an experienced Digital Marketing & Growth Manager to drive client acquisition through targeted, data-driven digital marketing. This hands-on role focuses on building, executing and optimising paid campaigns and lead funnels, identifying high-quality prospects, and coordinating with the sales team to convert opportunities across international markets from our Sydney office.

With strong emphasis on analytics, CRM-driven qualification and independent ownership of

Qualifikationen

• 5+ years of experience in digital marketing, performance marketing or growth marketing.
• Hands-on experience setting up, managing and optimising paid digital campaigns and lead funnels.
• Ability to identify and qualify target audiences through ads, landing pages, online forms, CRM systems and lead scoring.
• Strong analytical skills with demonstrable results in qualified leads, CPL and conversion.
• Proficiency in conversion tracking and campaign analytics with data-driven decision making.
• Strong communication and client engagement skills with ability to turn leads into sales appointments.
• Ability to own digital acquisition initiatives independently.
• Experience in financial services, wealth management, or FinTech is highly regarded.

Aufgaben

• Develop and execute targeted digital marketing strategies to generate qualified leads.
• Set up, manage and optimise paid digital advertising campaigns and lead funnels.
• Build and optimise lead generation funnels using ads, landing pages, forms and CRM workflows.
• Use data and criteria to assess prospect suitability and improve lead quality.
• Track key metrics: qualified leads, CPL, lead qualification rates and appointments.
• Engage qualified prospects by phone and arrange in-person meetings with the sales team.
• Collaborate with the marketing team to support campaigns with content and materials.

Kenntnisse

Digital marketing

Performance marketing

Growth marketing

Lead generation

Audience targeting

Conversion tracking

Campaign analytics

CRM systems

Tools

CRM platforms

Jobbeschreibung

Headquartered in Sydney and Hong Kong, Square Capital is an international financial services group, providing eligible wholesale and professional investors with access to global financial markets through its trading platform, advanced trading tools and flexible financing capabilities.

With access to major global equity markets, including the US, Hong Kong and China A-shares, Square Capital empowers sophisticated investors to pursue opportunities across multiple markets through a comprehensive trading platform.

As we continue to expand our international presence and explore opportunities across Australian and global markets, Square Capital is entering a new phase of growth. This presents an opportunity to take a leading role in expanding our client base, strengthening our market position and driving the company's next stage of development.

About the Role

Square Capital is seeking an experienced Digital Marketing & Growth Manager to drive client acquisition through targeted, data-driven digital marketing.

This is a hands-on role for a performance marketing specialist with the technical expertise to build, execute and optimise digital advertising campaigns and lead generation funnels. The primary focus is on identifying and attracting prospective clients who match our target investor profile, rather than simply generating traffic or enquiries.

You will take ownership of the digital acquisition process, from audience targeting and campaign execution to landing page optimisation, lead qualification and conversion tracking. Using digital marketing tools and data-driven qualification methods, you will be responsible for generating high-quality leads and identifying genuine business opportunities.

You will also be responsible for engaging qualified prospects, assessing their interest and securing appointments with our sales team. Our sales team will manage the subsequent sales process and client conversion.

Key Responsibilities

• Develop and execute targeted digital marketing strategies focused on generating qualified leads and supporting client acquisition.
• Personally set up, manage and optimise digital advertising campaigns, including audience targeting, campaign configuration, budget management and conversion tracking.
• Build and optimise digital lead generation funnels using targeted advertising, landing pages, online forms, CRM workflows and lead scoring to identify and qualify prospects against our target investor profile.
• Use campaign data and lead qualification criteria to assess prospect suitability, improve lead quality and increase the efficiency of digital acquisition.
• Track and optimise key performance metrics, including qualified lead volume, cost per qualified lead, lead qualification rates, appointments booked, in-person meeting attendance rates and conversion outcomes.
• Proactively engage qualified prospects through phone calls and direct communication, assess their suitability, and arrange in-person meetings at the company's office with the sales team.
• Work with the existing marketing team as needed to support digital campaigns with relevant content and marketing materials.

About You

• At least 5 years' experience in digital marketing, performance marketing or growth marketing, with a proven track record in generating qualified leads.
• Strong hands-on experience independently setting up, managing and optimising paid digital advertising campaigns and lead generation funnels.
• Proven ability to identify and qualify target audiences through digital advertising, landing pages, online forms, CRM systems and lead scoring.
• Strong analytical skills, with demonstrable results in qualified lead volume, cost per qualified lead, lead qualification rates and conversion performance.
• Proficiency in conversion tracking, campaign analytics and ongoing performance optimisation, with the ability to make data-driven decisions.
• Strong communication and client engagement skills, with a demonstrated ability to turn qualified leads into confirmed sales appointments.
• Comfortable taking ownership of digital acquisition initiatives and delivering measurable results independently.
• Experience in financial services, wealth management, investment platforms, FinTech or other industries involving high-value client acquisition will be highly regarded.

What We Offer

• The opportunity to take ownership of Square Capital's digital acquisition strategy and contribute directly to our international growth.
• The autonomy to develop, implement and optimise digital acquisition strategies, with access to existing marketing resources.
• The opportunity to work with a sophisticated client base in an international financial services environment.
• A professional and collaborative working environment with opportunities for career development.
• Competitive remuneration commensurate with experience, plus performance-based incentives.

Language Requirements

Native-level Mandarin Chinese proficiency and professional working proficiency in English, both written and spoken.