Digital Marketing & Ecommerce Manager

All Fenix; Melbourne; On-site; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Birthday leave

Free product samples

50% staff discount on all products

On-site Pilates studio

Job summary

ALLFENIX in Melbourne is seeking a Digital Marketing & Ecommerce Manager to own the commercial side of our online presence. This hands-on role requires you to connect paid media, website conversion, CRM, retention and the customer journey.

You\'ll be close to the numbers and the brand, owning website performance, paid acquisition across Meta, Google and TikTok, Klaviyo email/SMS, and ecommerce planning around launches and promotions. Collaboration with Brand and Creative is key.

Qualifications

• Demonstrated ecommerce experience in fashion/activewear or fast-moving consumer brands.
• Strong understanding of paid media with budgets, CAC, ROAS and performance data.
• Hands-on Klaviyo experience and lifecycle marketing expertise.
• Solid Shopify experience covering merchandising, UX and CRO.
• Analytical mindset with proactive approach to optimisation.

Responsibilities

• Own website performance, conversion rate optimization, merchandising and UX.
• Lead paid acquisition across Meta, Google and TikTok with agency collaboration.
• Manage Email/SMS flows and campaigns in Klaviyo.
• Plan ecommerce launches, campaigns and promotions.
• Optimise site merchandising and storytelling for right timing.
• Provide digital performance reporting on revenue, CVR, AOV, CAC, ROAS, retention and LTV.
• Identify opportunities along the customer journey and translate to actions.
• Grow repeat purchase and strengthen retention and CRM strategy.

Skills

Ecommerce strategy

Paid media management

Klaviyo lifecycle marketing

Shopify UX/CRO

Data analysis

Budget management

Brand collaboration

Tools

Klaviyo

Shopify

Google Ads

Meta Ads

TikTok Ads

Job description

ALLFENIX is a Melbourne-born, Pilates-first activewear brand with big plans for what comes next.

We’re looking for a Digital Marketing & Ecommerce Manager to take ownership of the commercial side of our online business. This is a hands-on role for someone who understands how all the pieces of ecommerce work together, from paid media and website conversion through to CRM, retention and the customer journey.

You’ll be close to the numbers and close to the brand. You’ll know what’s driving revenue, where we’re losing customers and where the opportunities are. More importantly, you’ll be someone who wants to do something about it.

This isn’t a role where you’ll simply manage an agency or report on performance. We want someone who is curious, commercially minded and comfortable getting into the detail.

What you’ll own

• Website performance including conversion rate, merchandising, product pages and customer experience
• Paid acquisition across Meta, Google and TikTok, working closely with our agency and internal marketing team
• Email and SMS through Klaviyo, including flows, campaigns, segmentation and ongoing optimisation
• Ecommerce planning around product launches, campaigns, promotions and key trading periods
• Site merchandising, ensuring the right products, collections and stories are being surfaced at the right time
• Digital performance reporting across revenue, CVR, AOV, CAC, ROAS, retention and LTV
• Identifying opportunities across the customer journey and turning them into actions
• Growing repeat purchase and building a stronger retention and CRM strategy
• Working closely with Brand, Content and Creative to make sure what we put into market is both on-brand and commercially effective

You’ll be a great fit if you

• Have strong ecommerce experience, ideally within fashion, activewear, beauty or another fast-moving consumer brand
• Understand paid media and are confident working with budgets, CAC, ROAS and performance data
• Have hands‑on Klaviyo experience and understand what a strong lifecycle program looks like
• Understand Shopify and how merchandising, UX and CRO impact conversion
• Are analytical, but don’t need to be told what to do with the numbers
• Naturally look for ways to improve things rather than waiting for a brief
• Can move between the detail and the bigger commercial picture
• Care about brand as much as performance
• Have a genuine interest in fashion, activewear, Pilates and the customer we’re building ALLFENIX for

Why ALLFENIX

We’re a growing team and there’s a lot happening. New product, new categories, new markets and a clear ambition for where we want to take the brand.

You’ll have genuine ownership of your area and direct input into how we grow the business. We move quickly, we’re open to testing new ideas and good ideas don’t need to go through five layers of approval before they happen.

Our new Mentone HQ includes our own Pilates studio and infrared sauna, along with on‑site parking. Other perks include birthday leave, free samples and 50% off all products.

Most importantly, this is an opportunity to join ALLFENIX at a point where there is still a lot to build and have a real impact on what the next stage of the brand looks like.

Sound like you? We’d love to hear from you.