E-commerce & Marketing Executive

TheRY Group; Melbourne; Hybrid; AUD 65.000 - 90.000; Teilzeit

Zusammenfassung

TheRY Group, a Melbourne-based women’s healthwear brand, is seeking an E-commerce & Marketing Executive to own our social content, online store, and campaign delivery. You’ll work directly with our co-founder to bring ideas to life, coordinate shoots, and manage campaigns across email, website and social.

You’ll drive short-form video, product storytelling, and customer-focused content while optimizing flows, conversions, and AOV.

Qualifikationen

• A few years of relevant experience in e-commerce or digital marketing with hands-on responsibility for brand social channels and content creation.
• Experience managing social channels and personally creating content, particularly short-form video.
• Strong copywriting skills and a good eye for design and brand consistency.
• Practical Shopify experience and confidence updating an online store.
• Experience delivering email campaigns and automated flows, ideally in Klaviyo.
• Familiarity with Meta Ads Manager, creative testing and campaign reporting.
• Strong organisation, attention to detail and confidence managing competing priorities.
• Comfort using data to understand results and recommend what to try next.

Aufgaben

• Own our social channels and content calendar, from planning and creation through to publishing, community engagement and reporting.
• Create, shoot and edit short-form video, photography, graphics and copy, balancing product education, women's health conversations, customer stories and campaigns.
• Coordinate creator collaborations, gifting and user-generated content, and organise shoots with external creative partners when required.
• Manage the marketing calendar and bring product launches, promotions and campaigns to life across email, website and social.
• Write, build and schedule Klaviyo campaigns, maintain customer segments and improve automated flows.
• Manage Shopify product pages, collections, landing pages and website content.
• Keep product information, imagery and sizing guidance compelling, accurate and easy to shop.
• Identify and implement improvements that support conversion, average order value and repeat purchases.
• Manage day-to-day Meta advertising activity in collaboration with our advertising partners, including campaign coordination, creative testing, budget monitoring and performance reviews.

Kenntnisse

Social media management

Content creation

Copywriting

Data-driven decision making

Tools

Klaviyo

Shopify

Meta Ads Manager

Jobbeschreibung

We're looking for a creative, commercially minded E-commerce & Marketing Executive to own our social content, online store and campaign delivery. Working directly with our co-founder, you'll have the trust and space to bring ideas, manage your work and see it through. You'll shape how we show up online, from the reel that starts a conversation to the email or product page that helps someone find the right support.

Key responsibilities

Own our social channels and content calendar, from planning and creation through to publishing, community engagement and reporting

Create, shoot and edit short-form video, photography, graphics and copy, balancing product education, women's health conversations, customer stories and campaigns

Coordinate creator collaborations, gifting and user-generated content, and organise shoots with external creative partners when required

Manage the marketing calendar and bring product launches, promotions and campaigns to life across email, website and social

Write, build and schedule Klaviyo campaigns, maintain customer segments and improve automated flows

Manage Shopify product pages, collections, landing pages and website content

Keep product information, imagery and sizing guidance compelling, accurate and easy to shop

Identify and implement improvements that support conversion, average order value and repeat purchases

Manage day-to-day Meta advertising activity in collaboration with our advertising partners, including campaign coordination, creative testing, budget monitoring and performance reviews

About you

A few years of relevant experience in e-commerce or digital marketing, with hands-on responsibility for brand social channels and content creation

Experience managing social channels and personally creating content, particularly short-form video

Strong copywriting skills and a good eye for design and brand consistency

Practical Shopify experience and confidence updating an online store

Experience delivering email campaigns and automated flows, ideally in Klaviyo

Familiarity with Meta Ads Manager, creative testing and campaign reporting

Strong organisation, attention to detail and confidence managing competing priorities

Comfort using data to understand results and recommend what to try next

An interest in women's health and communicating thoughtfully with customers

About us

TheRY is a Melbourne-based women's healthwear brand creating premium functional apparel for pregnancy, postpartum, perimenopause, menopause and beyond. We’re passionate about opening up discussions about women’s health, especially the concerns women can feel uncomfortable talking about. Through our products, content and community, we want women to feel informed, understood and supported. Our products combine technical compression with considered design to provide practical support for women's health concerns. We sell directly to customers online, alongside a growing network of retailers, clinics and health practitioners. We're a small, ambitious team with products we're proud of and plenty of ideas for what comes next.

Part-time, four days per week with flexibility around your agreed schedule

Hybrid arrangement with in-person time in Melbourne for collaboration, content creation and shoots

Work directly with the co-founder with trust and space to bring ideas and see them through

Room for the role to grow, including the option to discuss full-time hours in future