Digital Marketing Coordinator

EMF Performance Centre; Gold Coast City; On-site; AUD 65,000 - 90,000; Full time

Job summary

EMF Performance Centre on the Gold Coast is seeking a Digital Marketing Coordinator to act as the technical and data engine for the marketing team. The role focuses on website upkeep, CRM automation, and data-driven campaign support across multiple channels.

You will own WordPress, lead form integrations, and nurture journeys via Klaviyo and Member360, while collaborating with external contractors. A strong detail-oriented, organized communicator with fitness industry exposure will thrive.

Qualifications

• Certificate or Diploma in Marketing or Business.
• At least 3 years’ experience in the fitness industry.
• Working knowledge of WordPress, Member360, Klaviyo, Canva, ClickUp and SharePoint.

Responsibilities

• Website: Maintain and update WordPress site, build campaign landing pages, support website rebuild.
• CRM & Automation: Own email and SMS campaigns through Klaviyo, Front Desk AI, Nightlife and Member360; design automated journeys.
• Campaign Support: Build monthly campaigns across website, email, SMS and in-club; track performance and optimise from data.
• Data & Reporting: Clean lead and member data; turn data into reports and track leads against club targets.
• Club & Retention Support: Manage boards and content; plan school holiday program; support retention events.
• Reviews & Retail: Audit Google Reviews; assist Shopify store for supplements and apparel.

Skills

Attention to detail

Time management

Communication

Education

Certificate or Diploma in Marketing or Business

Tools

WordPress

Member360

Klaviyo

Canva

ClickUp

SharePoint

Job description

Location: In-house, full time at Nerang
Type: Full-Time
Level: Mid-Level
Reporting to: Executive Assistant

About the Role

Are you a technical marketer who loves making systems, data and campaigns work together? We’re looking for a Digital Marketing Coordinator to be the technical and data engine of the EMF marketing team.

What You’ll Do

Website: Maintain and update our WordPress site (club pages, offers, pricing and landing pages), build campaign landing pages with lead forms connected to Member360, and support the website rebuild as the day-to-day owner.

CRM & Automation: Own the email and SMS side of campaigns through Klaviyo, Front Desk AI, Nightlife and Member360. Design automated nurture journeys, and use Zapier to connect systems and cut manual work.

Campaign Support: Help build monthly campaigns across website, email, SMS and in-club. Liaise with our external Meta ads contractor, track performance and optimise from the data. Run the checklists so offers, pricing and links are right everywhere.

Data & Reporting: Keep lead and member data clean across Member360, Klaviyo and other platforms. Turn raw data into useful reports, and track leads against each club’s target so gaps get flagged early.

Club & Retention Support: Manage PT boards, Nightlife content and cardio machine programming. Plan and run the school holiday program, including Fresha and website scheduling. Support the Retention team with challenges, events, open days and birthday initiatives.

Reviews & Retail: Audit and respond to Google Reviews and elevate issues where needed. Help with our Shopify store for supplements and apparel.

You’ll Be Measured On

Leads against target for each club

Lead-to-member conversion through your Member360 journeys

Accuracy of offers, pricing and links across all channels

Google Review response time

Clean, consistent lead and member data

What You’ll Bring

Certificate or Diploma in Marketing or Business

At least 3 years’ experience in the fitness industry

Working knowledge of WordPress, Member360, Klaviyo, Canva, ClickUp and SharePoint

Close attention to detail and the ability to keep many moving parts accurate

Strong organisation and time management in a fast-paced environment

Clear, confident communication with clubs, members and contractors

A problem-solving mindset, initiative, and a positive approach to change