Digital Marketing Coordiantor

Eight Recruitment; Pokolbin; On-site; AUD 65,000 - 85,000; Full time

Job summary

De Iuliis is seeking a Digital Marketing Coordinator to turn ideas into practical campaigns across social media, email and the website. You’ll tell stories with sharp copy and content that supports bookings, online orders and wine club engagement.

Working closely with the cellar door team, you’ll manage calendars, plan campaigns, and measure what works. You’ll craft posts, build Klaviyo emails, update WordPress, and optimise ads within budgets to grow the brand.

Qualifications

• Hands-on digital marketing experience across social media, email or website content.
• Strong writing skills and the ability to capture a brand’s personality without sounding like everyone else.
• Confidence creating simple graphics and short videos.
• Understanding that good marketing drives actions like bookings or online orders.

Responsibilities

• Creating Instagram and Facebook posts, reels and stories that capture the wines, people and the place.
• Building Klaviyo emails for wine releases, offers and wine club updates.
• Keeping WordPress content fresh, writing search-friendly blogs and current promotions.
• Setting up and monitoring Meta and Google Ads within budgets.
• Bringing content, offers and timing together using Canva and other design tools.

Skills

Digital marketing

Social media

Email marketing

Content creation

Copywriting

Website content

Tools

Klaviyo

WordPress

Canva

Meta Ads

Google Ads

Job description

One of the hardest names to say in the Australian wine industry, but also one of the best! De Iuliis is the family name and while they are the first to admit that it is difficult to pronounce – DEE - YOU - LEE – IS, their wines are worth asking for. With a laundry list of awards, it’s not hard to see why De Iuliis is the name you want to learn!

There’s a new wine to launch, a cellar door experience to share and a wine club to keep coming back for more. You will help make sure the right people hear about all of it. As Digital Marketing Coordinator, you will turn ideas into practical campaigns across social media, email and the website. Think good storytelling, sharp copy and content with a purpose, whether that’s filling tasting bookings, encouraging online purchases or keeping wine club members connected. Working closely with the business and cellar door team, you’ll agree priorities, keep the marketing calendar moving and follow your campaigns through to see what worked.

Your week could include:

• Creating Instagram and Facebook posts, reels and stories that capture the wines, the people and the place. You’ll also keep the conversation going with followers.
• Building Klaviyo emails for wine releases, offers and wine club updates, giving subscribers a good reason to open, click and come back.
• Keeping WordPress content fresh, writing search-friendly blogs and making sure promotions and wine information are current.
• Setting up and monitoring Meta and Google Ads within agreed budgets, with the level of specialist support to be confirmed.
• Bringing content, offers and timing together, using Canva and other design tools to keep everything looking and sounding like De Iuliis.
• Keeping an eye on engagement, bookings and sales, then using what you learn to make the next campaign better.

ABOUT YOU

You have got a way with words, an eye for content and the organisation to get things finished. You might already be a Marketing Coordinator, or you could be working in an agency and fancy getting closer to one brand. Either way, you enjoy doing the work, from spotting a story to writing the copy and hitting publish.

You will bring:

• Hands-on digital marketing experience across social media, email or website content.
• Strong writing skills and the ability to capture a brand’s personality without sounding like everyone else.
• Confidence creating simple graphics and short videos. You know when a quick behind-the-scenes clip is worth capturing.
• An understanding that good marketing needs to lead somewhere, whether that’s a tasting booking, an online order or a returning customer.
• Experience with some of Klaviyo, WordPress, Canva, Meta Ads or Google Ads. You don’t need to have mastered every platform, but you do need to be comfortable learning.

Wine, tourism or hospitality experience would be handy. So would InDesign. Neither needs to be the reason you rule yourself out. If you can tell a good story and get a campaign out the door, we would love to hear from you.