Digital Marketing Content Specialist

Habitat For Humanity; Sydney; Hybrid; AUD 80,000 - 110,000; Full time

Job summary

Habitat for Humanity Australia is seeking a Digital Marketing & Content Specialist based in Sydney with hybrid working options. You will lead day-to-day creation and management of engaging digital content across social media, websites and other channels to grow audiences and support fundraising, volunteering and partnerships.

You will deliver storytelling and brand communications with measurable impact, collaborating with internal teams and external creators while staying current with trends and

Qualifications

• Three to five years of experience in digital marketing or digital content roles.
• Experience managing social media channels for an organisation or brand.
• Experience planning, implementing and optimising paid social media campaigns.

Responsibilities

• Develop and implement social media strategies and content pillars.
• Manage paid and organic social media activity, including planning, creation, scheduling and publishing.
• Maintain social media and content calendars with planned and campaign content.
• Plan and optimise paid social campaigns including audience targeting and budget monitoring.
• Create audience-focused, social-first content across short-form video, imagery and written content.
• Coordinate content for events and campaigns with internal teams and external creators.
• Develop digital content supporting fundraising, volunteering and partnerships.
• Monitor and analyse performance to improve engagement and reach.
• Prepare monthly digital performance reports with insights and recommendations.

Skills

Digital marketing

Social media

Storytelling

Copywriting

Brand communications

Analytical thinking

Stakeholder management

Project coordination

Education

Marketing degree or related field

Tools

Buffer

Sprout Social

Meta Business Suite

Canva

Adobe Premiere Pro

Google Analytics

Job description

Join Habitat for Humanity Australia as a Digital Marketing & Content Specialist and help build awareness, grow audiences and support marketing, fundraising and engagement priorities. Based in Sydney with hybrid working arrangements available, you will lead the day-to-day creation and management of engaging digital content across social media, websites and other digital channels. You will help deliver compelling storytelling, consistent brand communications and measurable audience impact in support of Habitat for Humanity Australia's mission to build homes, communities and hope.

Key responsibilities

• Develop and implement social media strategies, content pillars, audience engagement approaches and platform-specific activity aligned with broader marketing priorities.
• Manage paid and organic social media activity, including content planning, creation, copywriting, scheduling and publishing.
• Maintain social media and content calendars, balancing planned, campaign-led and responsive content.
• Plan, implement and optimise paid social media campaigns, including audience targeting, budget monitoring, performance tracking and optimisation.
• Engage with and moderate online communities, respond to comments and messages, and build relationships with supporters.
• Create audience-focused, social-first content including short-form video, imagery, infographics and written content.
• Capture and coordinate content for events, activities and campaigns, working with internal teams and external content creators.
• Coordinate social media influencer and collaborator content.
• Develop digital content supporting fundraising appeals, volunteering, corporate partnerships and program initiatives.
• Identify opportunities to grow digital audiences, increase brand awareness and strengthen engagement.
• Monitor and analyse organic and paid social media and digital channel performance, using data and audience insights to improve effectiveness.
• Prepare monthly digital performance reports with insights, recommendations and improvement opportunities.
• Stay current with social media trends, platform updates and industry best practice.
• Manage website updates and maintenance, coordinate content changes, and support website redesign and improvement initiatives through approximately September 2027.
• Collaborate with stakeholders and external suppliers to resolve website issues and support ongoing improvements.
• Participate in team meetings, professional development and organisational activities while modelling organisational values, policies and safeguarding responsibilities.

What we're looking for

• Three to five years of experience in digital marketing, social media, marketing communications or digital content roles.
• Experience managing social media channels for an organisation or brand, including content creation, planning, scheduling and publishing.
• Experience planning, implementing and optimising paid social media campaigns, including audience targeting, budget management and performance analysis.
• Experience with social media management tools, website content management platforms and creative production tools such as Buffer, Sprout Social, Meta Business, Canva, Adobe Premiere Pro and Google Analytics.
• Experience supporting marketing or communications campaigns and coordinating content across channels.
• Strong writing, storytelling and copywriting skills for digital platforms including social media, email and blogs.
• Strong organisational skills, attention to detail and the ability to manage competing priorities and deadlines.
• Understanding of social media and email performance metrics, with the ability to report on results and identify opportunities to improve engagement.
• Tertiary qualifications in marketing, digital media or a related discipline.
• Strong collaboration, stakeholder management, problem-solving and judgement skills, with a creative and solutions-focused approach.
• High cultural competency and the ability to work respectfully with people from diverse backgrounds.
• Experience in nonprofit, housing or social impact sectors is desirable.
• Commitment to safeguarding policies and procedures, including the ability to identify and report concerns involving children and vulnerable adults.
• Working with Children Check and National Police Check required.