Digital Content Producer

Careers at Council; Camden; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Flexi time

Education assistance

Employee benefits

Job summary

Council is seeking a Digital Content Advisor to bring services and priorities to life through engaging, accessible content across websites, social media, video and other digital platforms. You will work with across-Council teams, use analytics and audience insights to improve content performance and audience engagement.

This role combines creativity with strategy, leveraging emerging technologies to enhance the community’s digital experience and impact.

Qualifications

• Tertiary qualifications in Communications, Digital Media, Journalism, Marketing or related discipline.
• Ability to analyse digital performance data and audience insights to improve content reach and engagement across platforms.
• Experience managing website and digital platform content using CMS; understanding UX, accessibility, and SEO.
• Experience developing and delivering social media content and digital campaigns across channels.
• Experience scripting and developing video/online content for websites and social media.
• Knowledge of local government operations and governance.
• Experience using DAM/enterprise content management systems.

Responsibilities

• Create engaging, accessible digital content across websites, social media and video.
• Collaborate with teams to align content with projects and priorities.
• Analyse performance data to continuously improve content effectiveness and reach.
• Develop and implement communication plans identifying audiences, messages and channels.
• Produce and tailor video/online content for different platforms.
• Maintain content using CMS and DAM systems.

Skills

Audience insights analysis

CMS management

Content planning & governance

Social media campaigns

Video/content scripting

Digital analytics

DAM/ECM experience

Clear written communication

Interpersonal collaboration

Education

Communications/Digital Media/Journalism/Marketing degree

Tools

CMS (Content Management Systems)

DAM/ECM systems

Job description

Great digital content does more than inform. It connects people, builds understanding and makes it easier for communities to engage with the services that matter to them.

As our Digital Content Advisor, you'll bring Council's services, projects and priorities to life through engaging, accessible and audience-focused digital content. You'll work across websites, social media, video and other digital platforms to create content that reaches diverse audiences and delivers a positive digital experience.

This is an opportunity to combine creativity with strategy. You'll collaborate with teams from across Council, use analytics and audience insights to understand what's working, explore emerging technologies and continually improve how we communicate online.

If you enjoy digital storytelling, understand what makes content work across different platforms and want your work to have a genuine community impact, this could be the opportunity for you.

What We Offer

We are committed to offering and supporting development and employment opportunities to help people excel and build a lasting career. We offer generous learning and development opportunities as well as flexi time, access to employee benefits and education assistance.

We promote diversity in the workplace and have a culture that is inclusive, respectful and embraces the unique skills and qualities of all people.

As the community continues to grow, this opportunity will allow you to grow with it!

• Tertiary qualifications in Communications, Digital Media, Journalism, Marketing or a related discipline, and/or demonstrated equivalent experience in digital communications or content production
• Demonstrated ability to analyse digital performance data and audience insights to evaluate and continuously improve content effectiveness, reach and engagement across digital platforms
• Demonstrated experience managing website and digital platform content using Content Management Systems (CMS), with a sound understanding of user experience, digital accessibility, search optimisation and contemporary digital content practices
• Demonstrated experience developing and implementing communication plans and approaches to support projects, programs and initiatives, including identifying audiences, key messages, channels and opportunities for engagement
• Demonstrated experience developing and delivering social media content and digital campaigns that effectively reach and engage diverse audiences across multiple digital channels
• Demonstrated experience in scripting and developing video and online content for websites and social media platforms, tailored to the requirements of different digital platforms and target audiences
• Demonstrated ability to analyse digital performance data and audience insights to evaluate and continuously improve content effectiveness, reach and engagement across digital platforms
• Highly developed communication and interpersonal skills, including the ability to translate complex information into clear, engaging and accessible content for diverse audiences
• Valid NSW Driver Licence
• Knowledge of local government operations, governance requirements and communication practices, with an understanding of the role of effective communication in supporting community engagement, transparency and public accountability
• Experience using Digital Asset Management (DAM), enterprise content management or similar systems to effectively manage, maintain and improve access to digital content and assets.

Further Information

Tarik Elmerhebe, Team Leader Marketing, Digital and Design on 02 4653 3***

Closing Date for above position

19/10/2026