Digital Marketing & Communications Coordinator

Just Better Care; Manly; Hybrid; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working after probation

Collaborative team environment

National brand exposure

Purpose-driven organisation

Job summary

Just Better Care is seeking a Digital Marketing & Communications Coordinator to join our national Marketing team. This role focuses on protecting and growing national SEO, creating localised content with franchisees, and managing a bi-weekly internal franchise newsletter.

An ideal candidate has strong content skills and a passion for SEO. You will work across Kentico CMS, Mailchimp, and SEO tools, collaborating with internal stakeholders and franchise owners to drive brand-aligned communications

Qualifications

• Experience creating digital content with a working knowledge of SEO fundamentals.
• Strong written communication and editing skills.
• Ability to manage multiple priorities and deadlines.
• Experience working with internal stakeholders and external partners.
• Experience using a CMS (Kentico or similar is desirable).
• Experience with Mailchimp or another email marketing platform.
• Familiarity with Ahrefs, Screaming Frog, Google Analytics or similar tools.

Responsibilities

• Create, optimise and maintain website content to improve organic search performance.
• Develop local SEO content in collaboration with franchise owners.
• Consistently implement best practice SEO structure.
• Use SEO tools to identify gaps, opportunities, keyword trends and structural enhancements.
• Monitor SEO performance and ensure content remains current and utilises enhancements.
• Maintain accurate directory listings across Google Maps and industry directories.
• Produce and distribute a twice-weekly franchise eDM.
• Source content from internal stakeholders and coordinate approvals.
• Ensure all communications align with brand guidelines and tone of voice.
• Support broader digital marketing and communications initiatives.

Skills

SEO fundamentals

Content creation

Internal communications

CMS Kentico

Mailchimp

Ahrefs

Screaming Frog

Google Analytics

Website performance metrics

Tools

Kentico CMS

Mailchimp

Ahrefs

Screaming Frog

Google Analytics

Job description

Digital Marketing & Communications Coordinator

Just Better Care is Australia's largest franchised provider of in-home aged care and disability support. We support older Australians and people with disability to live independently and with dignity, choice and confidence. Our national brand is powered by locally owned franchises delivering care across communities nationwide.

We are looking for a Digital Marketing & Communications Coordinator to join our growing national Marketing team. This role is ideal for an early to mid-career digital marketer with a strong interest in SEO, content creation and internal communications.

You will play a key role in protecting and growing Just Better Care's national SEO performance, while working closely with franchisees to develop localised, search-optimised content that supports business growth. You will also manage a twice-weekly internal newsletter for the franchise network.

Key Responsibilities

• Create, optimise and maintain website content to improve organic search performance
• Develop local SEO content in collaboration with franchise owners
• Consistently implement best practice SEO structure
• Use SEO tools such as Ahrefs and Screaming Frog to identify gaps, opportunities, keyword trends and structural enhancements
• Monitor SEO performance and ensure content remains current and utilises all available enhancements
• Maintain accurate directory listings across Google Maps and industry directories
• Produce and distribute a twice-weekly franchise eDM
• Source content from internal stakeholders and coordinate approvals
• Ensure all communications align with brand guidelines and tone of voice
• Support broader digital marketing and communications initiatives

Skills & Experience

• Experience creating digital content with a working knowledge of SEO fundamentals
• Strong written communication and editing skills
• Ability to manage multiple priorities and deadlines
• Experience working with internal stakeholders and external partnersExperience using a CMS (Kentico or similar is desirable)
• Experience with Mailchimp or another email marketing platform
• Familiarity with Ahrefs, Screaming Frog, Google Analytics or similar tools
• Understanding of website performance and digital metrics
• Australian work rights required for this position

What we offer

• Hybrid working flexibility after probation
• Supportive, collaborative team environment
• Exposure to national brand marketing and local execution
• Purpose-driven organisation making a genuine impact

If you're passionate about digital marketing and you're experienced with SEO and content writing, we'd love to hear from you.