Digital Marketing Lead

Feros Care; Gold Coast City; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Salary packaging

Hybrid work

Leave loading 17.5%

Cultural leave days

Wellness programs

Health insurance discount

EAP

Parental leave

Fitness Passport

Referral bonus

Job summary

Feros Care is seeking a Digital Marketing Lead to drive paid digital acquisition, engagement and campaign performance from our Coolangatta office. This full-time 12-month parental leave contract offers flexible working arrangements.

You'll partner with the Head of Brand and Marketing to translate business objectives into high-impact digital campaigns across paid search, social, SEO and GEO channels, delivering measurable growth.

Qualifications

• Proven experience delivering digital marketing campaigns across paid social, PPC and digital advertising channels.
• Experience with SEO and GEO will be beneficial.
• Strong analytical skills to interpret campaign performance, identify trends and provide data driven recommendations.
• Experience with marketing analytics, reporting, conversion tracking and performance measurement.
• Knowledge of marketing automation, customer journey optimisation and CRM platforms.
• Experience using Zoho CRM or similar platforms will be highly regarded.
• Strong stakeholder management and communication skills, with the ability to translate business objectives into effective digital marketing solutions.
• Experience managing multiple campaigns and competing priorities in a fast paced environment.
• A growth mindset with a proactive approach to testing, optimisation and continuous improvement.
• Experience in an agency environment, or an in house role supporting multiple stakeholders and business functions, will be highly regarded.
• A collaborative approach combined with the confidence to work autonomously and take ownership of outcomes.

Responsibilities

• Lead strategy, planning, execution and optimization of digital marketing campaigns across paid search, paid social, SEO and GEO channels.
• Translate campaign briefs into effective digital marketing solutions aligned to business objectives.
• Manage multiple campaigns simultaneously, ensuring projects are delivered on time, on budget and to a high standard.
• Oversee campaign setup, conversion tracking and CRM integrations and marketing automation journeys with key stakeholders to support lead generation and customer engagement.
• Monitor campaign performance, analyse results and identify opportunities to improve outcomes through testing, optimisation and continuous refinement.
• Provide regular performance reporting and actionable recommendations that drive growth, efficiency and ROI.
• Work closely with campaign managers, internal design and external partners to brief and coordinate campaign creative.
• Stay ahead of digital marketing trends, platform changes and emerging technologies, including AI powered search.

Skills

Paid search

Paid social

SEO

GEO marketing

CRM integrations

Marketing automation

Campaign reporting

Stakeholder management

Data analysis

A/B testing

Autonomous working

Education

Marketing degree/qualification

Tools

Zoho CRM

Google Analytics

Google Ads

Job description

Digital Marketing Lead

We're Feros Care, and we're pleased to meet you.

And what we care most about is helping people live healthier, happier, better-connected lives.

Since 1990, we've been making it happen, both for older Australians and people with disability.
We are proud to be Game Changers. Dream Makers. Kindness Champions. Culture Shapers. Vibrant Creators. And it's not just us who thinks so; We've won many awards on the local and international stage for our approach.

We're looking for a Digital Marketing Lead to join our Marketing team on a full time, 12 month parental leave contract, based at our Coolangatta office with flexible working arrangements.

Reporting directly to the Head of Brand and Marketing, you'll play a key role in driving paid digital acquisition, engagement and campaign performance across the organisation.

Lead smarter campaigns and turn insights into impact.

This is an exciting opportunity to lead digital marketing performance across a broad mix of channels, campaigns and audiences. Working closely with stakeholders across the business, you'll combine strategy, creativity and data driven decision making to deliver meaningful results.

With a strong focus on paid digital advertising, alongside SEO, GEO, customer journeys, automation and campaign optimisation - the role plays a key part in growing engagement, generating leads and enhancing our digital presence.

What you'll do

• Lead the strategy, planning, execution and optimisation of digital marketing campaigns across paid search, paid social, SEO and emerging GEO channels.
• Partner with stakeholders across the business to translate campaign briefs into effective digital marketing solutions that support business objectives.
• Manage multiple campaigns simultaneously, ensuring projects are delivered on time, on budget and to a high standard.
• Oversee and execute campaign setup, conversion tracking, CRM integrations and marketing automation journeys with key stakeholders to support lead generation and customer engagement.
• Monitor campaign performance, analyse results and identify opportunities to improve outcomes through testing, optimisation and continuous refinement.
• Provide regular performance reporting and actionable recommendations that drive growth, efficiency and ROI.
• Work closely with campaign managers, internal design and external partners to brief and coordinate campaign creative, ensuring activity is aligned to campaign objectives and optimised for performance.
• Stay ahead of digital marketing trends, platform changes and emerging technologies, including AI powered search.

What you'll bring

• Proven experience delivering digital marketing campaigns across paid social, PPC and digital advertising channels.
• Experience with SEO and GEO will be beneficial.
• Strong analytical skills with the ability to interpret campaign performance, identify trends and provide data driven recommendations.
• Experience with digital marketing analytics, reporting, conversion tracking and performance measurement.
• Knowledge of marketing automation, customer journey optimisation and CRM platforms.
• Experience using Zoho CRM or similar platforms will be highly regarded.
• Strong stakeholder management and communication skills, with the ability to translate business objectives into effective digital marketing solutions.
• Experience managing multiple campaigns and competing priorities in a fast paced environment.
• A growth mindset with a proactive approach to testing, optimisation and continuous improvement.
• Strong problem solving skills, attention to detail and the ability to identify opportunities for improvement.
• Experience in an agency environment, or an in house role supporting multiple stakeholders and business functions, will be highly regarded.
• A collaborative approach combined with the confidence to work autonomously and take ownership of outcomes.

Qualifications & Checks

• Relevant tertiary qualification in Marketing, Digital Marketing or a related field.
• Experience with Google Analytics and Google Ads certifications will be highly regarded.
• Unrestricted Australian Driver's Licence.
• Willingness to undergo a Nationally Coordinated Criminal History Check.
• Valid Australian working rights.

Why Feros Care?

At Feros Care, we value our people and offer:

• Not for Profit Salary Packaging of up to $15,900 per annum, and meal and entertainment salary sacrifice of up to $2,650 per annum, all tax free, stretching your income further.
• Flexible Working Arrangements, including a hybrid model with a combination of working from our Coolangatta office and the flexibility to work remotely.
• 17.5% Annual Leave loading.
• Cultural Leave Days for eligible employees.
• Enjoy exclusive discounts, financial tips, and wellness programs through our ForME employee benefits platform.
• Private Health Insurance Discount with Medibank.
• Employee Assistance Program (EAP).
• Paid Parental Leave (9 weeks) for eligible employees.
• Access to Fitness Passport - discounted gym and pool memberships for you and your family.
• $200 referral bonus per successful referral.

We actively seek to include, welcome and value the unique contributions of all people. We encourage applications from Aboriginal and Torres Strait Islander people, people from cultural and linguistically diverse backgrounds, and people with disability.

If you would like to discuss accessibility requirements, preferred communication methods or other possibilities, please contact ***************@feroscare.com.au