Digital Marketing Manager

PharmaCare Laboratories; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

PharmaCare is seeking a hands-on Digital Marketer to manage campaigns end-to-end, coordinate stakeholders, review performance and keep digital activity moving across multiple channels.

You will work closely with brand, content, organic social, SEM, SEO, AI discovery, eDM, website, media agency and internal digital teams to ensure campaigns are delivered on time, aligned to strategy, and optimised for performance.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications or related field.
• 4+ years in digital marketing, preferably health/wellness.
• Knowledge of AI discovery, SEO, SEM, organic social, email marketing and content marketing.
• Excellent communication and project management in a fast-paced environment.
• Proficient with GA4, GSC, Google Ads, Facebook Business Manager, CMS.

Responsibilities

• Manage digital marketing activity across campaigns, always-on activity and brand priorities.
• Support SEO and content strategies to improve visibility and discovery.
• Deliver digital plans through an omnichannel approach across website, SEO, content, Google Ads, organic social, eDM, Amazon content.
• Coordinate website updates, landing pages, content requirements and assets.
• Work with media agencies and internal teams to brief, review and optimise Google Ads.
• Support optimisation of product content across Amazon platforms (titles, descriptions, imagery, A+ content).
• Manage organic social content strategy and mentor brand planning and engagement.
• Review digital performance across GA4, Google Ads, organic social, eDM, website and reporting.
• Turn data into clear insights and practical recommendations.
• Support test-and-learn activity across creative, content, landing pages, audiences.

Skills

Content marketing

Campaign management

Data analysis

Stakeholder coordination

Education

Bachelor's degree in Marketing, Advertising, Communications or related field

Tools

GA4

GSC

Google Ads

Facebook Business Manager

CMS

Email marketing software

Job description

At PharmaCare, we are dedicated to enriching people's lives through improved health and wellness. As an Australian born and built success story we are proud of our heritage and remain a 100% Australian owned and family operated business. We have built on our success at home and now have sales and marketing operations around the globe, where we sell and market our well-known and trusted brands.

Our success comes from our performance led culture, and we want our people to succeed. We encourage ownership and integrity with an entrepreneurial flair. Based on the Northern Beaches we live the life we promote.

This is more than a job, it’s a chance to be part of something bigger. At PharmaCare, your career can grow alongside brands that are trusted by millions.

About the role

Reporting to the Head of Digital Marketing, this role suits a hands-on digital marketer who can manage campaigns end-to-end, coordinate stakeholders, review performance, and keep digital activity moving across multiple channels. You will work closely with brand, content, organic social, SEM, SEO, AI discovery, eDM, website, media agency and internal digital teams to ensure campaigns are delivered on time, aligned to strategy, and optimised for performance.

• Manage digital marketing activity across campaigns, always-on activity and key brand priorities.
• Support SEO and content strategies that improve brand visibility, ranking and discoverability across Google, AI-powered search, answer engines and emerging digital discovery platforms.
• Support the delivery of digital plans through an omnichannel approach across website, SEO, content, Google Ads, organic social, eDM, Amazon content and other key digital touchpoints.
• Coordinate website updates, landing pages, content requirements and campaign assets.
• Work with media agencies and internal teams to brief, review and optimise Google Ads activity.
• Support the optimisation of product content across Amazon platforms, including product titles, descriptions, imagery, A+ content and keyword alignment.
• Managing organic social content strategy and mentoring brand with planning, community engagement and performance review.
• Review digital performance across GA4, Google Ads, organic social, eDM, website and reporting.
• Turn data into clear insights and practical recommendations.
• Support test-and-learn activity across creative, content, landing pages, audience targeting, organic social, eDM and content.
• Manage timelines, briefs, approvals and stakeholder communication.
• Ensure all digital activity is accurate, compliant, on-brand and aligned to campaign objectives.

Help improve digital processes, reporting standards and campaign delivery.

Full time in office role based in Warriewood on Sydney's Northern beaches

About you

• Bachelor's degree in Marketing, Advertising, Communications orrelated field
• 4+ years’ experience in digital marketing, preferably in the health and wellness industry or a related field
• In-depth knowledge of (and ability to execute) digital marketing channels, including AI discovery, SEO, SEM, organic social, email marketing and content marketing
• Excellent communication and interpersonal skills to collaborate with cross functional teams and external agency partners in a fast-paced environment
• Strong project management skills with ability to multi-task and prioritise to ensure quality delivery & meeting deadlines
• Proactive, can-do attitude and passion for digital marketing
• Proficiency in using digital marketing tools and platforms such as GA4, GSC, Google Ads, Facebook Business Manager, email marketing software, and CMS.