Hybrid SEO-Driven Marketing & Communications Coordinator

Just Better Care

Manly

Hybrid

AUD 65,000 - 90,000

Full time

5 days ago

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Benefits offered by this job

Hybrid working after probation

Collaborative team environment

National brand exposure

Purpose-driven organisation

Job summary

Just Better Care is seeking a Digital Marketing & Communications Coordinator to join our national Marketing team. This role focuses on protecting and growing national SEO, creating localised content with franchisees, and managing a bi-weekly internal franchise newsletter.

An ideal candidate has strong content skills and a passion for SEO. You will work across Kentico CMS, Mailchimp, and SEO tools, collaborating with internal stakeholders and franchise owners to drive brand-aligned communications

Qualifications

Experience creating digital content with a working knowledge of SEO fundamentals.
Strong written communication and editing skills.
Ability to manage multiple priorities and deadlines.
Experience working with internal stakeholders and external partners.
Experience using a CMS (Kentico or similar is desirable).
Experience with Mailchimp or another email marketing platform.
Familiarity with Ahrefs, Screaming Frog, Google Analytics or similar tools.

Responsibilities

Create, optimise and maintain website content to improve organic search performance.
Develop local SEO content in collaboration with franchise owners.
Consistently implement best practice SEO structure.
Use SEO tools to identify gaps, opportunities, keyword trends and structural enhancements.
Monitor SEO performance and ensure content remains current and utilises enhancements.
Maintain accurate directory listings across Google Maps and industry directories.
Produce and distribute a twice-weekly franchise eDM.
Source content from internal stakeholders and coordinate approvals.
Ensure all communications align with brand guidelines and tone of voice.
Support broader digital marketing and communications initiatives.