Digital Marketing Coordinator

Adaptalift Group; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

Speedshield Technologies is seeking a Digital Marketing Coordinator to own the digital marketing ecosystem, including website management, SEO, paid and organic campaigns, and CRM automation across Australia, the US and Europe.

You will optimise content for AI-powered search, run campaigns in Google, Bing and LinkedIn, and collaborate with global teams to improve lead quality and website performance.

Qualifications

• 1–3 years' experience in a Digital Marketing Coordinator or similar role.

Responsibilities

• Website ownership: keep Shopify site accurate, fast and converting for AU/US.
• SEO & AEO: implement SEO basics and optimise for AI-powered search.
• Paid & organic campaigns: manage paid ads and organic content across channels.
• Marketing automation & CRM: build email campaigns in HubSpot and keep data clean.
• Analytics & reporting: use GA4, GTM and Search Console to drive insights.
• Global collaboration: partner with teams worldwide as we expand into new markets.

Skills

Digital marketing

Shopify updates

SEO

PPC campaigns

HubSpot

GA4 & GTM

Data-driven

Cross‑functional teams

Tools

Shopify

HubSpot

GA4

Google Tag Manager

Google Ads

Bing Ads

LinkedIn Ads

Job description

About Us

Speedshield Technologies is a fast-growing Australian tech company at the forefront of connected industrial solutions. We engineer intelligent telemetry, fleet management, edge AI and safety systems for global markets — from warehouse automation to airport ground support. Since 1996 we've grown from a local safety innovator into a global AI-powered safety and fleet intelligence business, protecting over 360,000 connected assets and 1,000,000+ operators worldwide. We've since expanded into the US and Europe, and we're scaling fast — our mission hasn't changed: make industrial equipment safer, smarter and more connected, so people get home to their families every day.

About the Role

As Digital Marketing Coordinator, you'll take ownership of Speedshield's digital marketing ecosystem, from paid advertising to content publishing and website management. You'll be the driver of day-to-day digital execution, ensuring our online presence — across Australia, the US and European markets — reflects the innovation and technical excellence behind our products. This role sits within a growing, energetic marketing function. You'll contribute to strategy, but your core focus is hands‑on delivery, optimisation and maintaining high-quality digital output across every channel, including the AI‑powered search platforms that are changing how people discover brands.

How You Will Do This

• Website ownership: keep our Shopify website (live across Australia and the US) accurate, fast and converting — new pages, product updates, landing pages and a genuinely great user experience.
• SEO & AEO: implement SEO best practice across Google and Bing, and optimise content for AEO so we show up in AI-powered search as well as traditional results.
• Paid & organic campaigns: manage and optimise paid campaigns across Google, Bing, LinkedIn and remarketing, and keep organic content moving across LinkedIn, Meta, website and email.
• Marketing automation & CRM: build and manage email campaigns and automated nurture journeys in HubSpot, keep our contact data clean, and make sure every send hits the mark.
• Analytics & reporting: live in HubSpot, GA4, Google Search Console and campaign dashboards, turning data into clear recommendations that improve website performance, lead quality and campaign results.
• Global collaboration: work daily with marketing, product, sales and business intelligence teams around the world as we push further into the US and European markets.

About You

• You've got 1–3 years' experience in a Digital Marketing Coordinator or similar role, with hands‑on experience updating websites in Shopify or a similar CMS.
• You understand on‑page SEO and technical fundamentals, and you're curious about AEO — how content gets discovered in an AI-search world.
• You've run paid digital campaigns before (Google Ads, Bing Ads, LinkedIn Ads or similar) and know what makes them perform.
• You've used HubSpot or a similar CRM/marketing automation platform to run email campaigns, nurture journeys and reporting.
• You're data‑driven and comfortable working with GA4, Google Search Console and Google Tag Manager to turn numbers into insight.
• You're organised, proactive and energised by working with global, cross‑functional teams as we scale into new markets.